Article
| JUN 14, 2022
Fiserv launched Clover Sport, a suite of tools catered for arenas, stadiums, and entertainment venues that reflects its verticalization push.
Article
| MAY 12, 2022
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| FEB 10, 2022
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| FEB 10, 2022
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| APR 26, 2022
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| APR 29, 2022
Article
| MAY 19, 2022
As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.
Article
| APR 18, 2022
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| FEB 10, 2022
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| FEB 10, 2022
Article
| MAY 6, 2022
While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.
Article
| MAR 18, 2022
There will be 19.0 million online sports bettors in the US this year. That's 7.9% of adult US internet users and a 31.0% increase over 2021.
Report
| JUN 8, 2021
The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.
Audio
| JAN 10, 2022
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Audio
| DEC 20, 2021
On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.
Article
| FEB 22, 2022
Looking forward: The worlds of sports viewership and TV advertising are in flux, but the Super Bowl remains a key event for both broadcasters and advertisers, who are slowly gaining access to the tools needed to accurately measure impact across viewing channels. Read the full article. 2. ViacomCBS becomes Paramount, Paramount pushes Paramount+.
Article
| FEB 22, 2022
As digital sports viewership has grown, so too has advertisers’ appetite for more robust measurements which take into account the changing ways sports media is consumed. To that end, NBCU partnered with iSpot.tv to make this the first Super Bowl with ratings recorded across linear TV and digital channels.
Audio
| FEB 18, 2022
On today's episode, we discuss the main takeaways (and the best/worst ads) from this year's Super Bowl, the power of bad customer experiences, what repeating ads can do, how hard it is to hold on to subscribers, whether people will pay more for news, an unpopular opinion about Valentine's Day, what the Scottish are best known for, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Paul Verna and Dave Frankland.
Article
| FEB 9, 2022
Sports betting could also help ratings recover. Sportsbooks have advertised heavily ahead of the event, and the Super Bowl’s wide influence on even non-sports viewers could funnel even more money—and eyeballs—into the game.
Audio
| FEB 11, 2022
On today's episode, we discuss what to expect from this year's Super Bowl, the price of Amazon Prime going up, which one of Peloton's potential suitors makes the most sense, how to get people back to the mall, a New York Times subscriber milestone, an unpopular opinion about company earnings, looking up at the galaxies, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Peter Vahle and Blake Droesch.
Audio
| JAN 27, 2022
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Article
| JUN 13, 2022
Other bidding contests could provide Amazon with an opportunity to test and further flesh out sports broadcasting at a less prohibitive cost. US Formula One rights are up for grabs at $100 million, and Amazon has expressed interest.
Article
| MAY 17, 2022
If Netflix does have its sights set on sports broadcasting, it may find slim pickings left over from the ongoing streaming bidding wars for rights to broadcast various sports from cricket, to baseball, to soccer.
Chart
| FEB 11, 2022
Report
| MAR 25, 2022
Peacock will continue to gain viewers as its parent company uses it for sports streaming. The Super Bowl and Winter Olympics were streamable through Peacock, which gave the service a boost in visibility. In February 2022, Peacock achieved new highs in daily downloads and in-app purchases, per Apptopia. Additional sports programming will come to the service throughout the year.