AUG 19, 2021
On today's episode, we discuss how the pandemic changed how we buy electronics and how omnichannel marketing and operations are evolving. We then talk about whether YouTube is living up to its potential, ESPN+'s sports rights strategy, and whether DAZN can shake up sports TV. Tune in to the discussion with head of ecommerce at Samsung Electronics Argentina Guido Shama, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Oscar Orozco.
APR 7, 2021
On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
MAY 18, 2021
On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.
APR 12, 2021
As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.
APR 26, 2021
AUG 6, 2021
On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
AUG 2, 2021
A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.
JUL 30, 2021
On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.
JUL 29, 2021
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.
APR 29, 2021
A wide array of content, ranging from classic telenovelas to sports, has helped television keep most of its viewer base in Latin America. TV viewership rates have remained fairly stable in recent years, but as digital video continues to vie for consumers’ attention, these new streaming services are starting to affect TV ad spending allocations.
AUG 27, 2021
Esports present an opportunity for marketers to partner with games in a similar fashion to how they’ve partnered with legacy sports: by sponsoring teams, equipment, and broadcasts. The cancellation of in-person events caused esports revenues to decline somewhat, though global revenues are expected to hit $1 billion in 2021.
AUG 11, 2021
JUL 8, 2021
On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.
MAR 18, 2021
5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.
MAR 17, 2021
However, not all of Twitch’s user growth is coming from GVC, as the platform has become increasingly popular for content outside of the gaming world, such as livestreams of traditional sports broadcasts, live events like concerts, and more mainstream influencer content like product tutorials and reviews.
FEB 23, 2021
JUL 16, 2021
JAN 1, 2021
JUN 9, 2021
MAY 7, 2021
Twitter won’t be producing its own originals just yet, but it will tap into the trend, signing deals with the NBA, WNBA, and NHL for exclusive live sports content and NBCUniversal for exclusive news broadcasts. Say hello to shoppable shows. Shoppable TV advertising has been buzzy for a while, and this year’s NewFronts saw some serious movement on the trend.
NOV 13, 2020
“We think the return of sports is a major factor, since at least 20% of national TV spend is linked to sports events.” Q3 TV spending activity supports the importance of live sports.
OCT 13, 2020
eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.
APR 2, 2021
Neustar Fabrick™ is a next generation customer identity platform that powers identity management, cross-channel planning, marketing activation, audience syndication, and analytics in a post-device ID world.
SEP 12, 2019
eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the prize pools and audiences compared with traditional sports and marketing opportunities for advertisers.
APR 28, 2021