On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.

The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.

Advertisers are still betting on the Olympics: The much anticipated, highly discussed games brought in 20% more TV ad sales in the US than their Rio predecessor.

That experience could help make it a major player in the sports betting world, at a time when many US states are loosening restrictions and the market for sports betting continues to grow. That could help bring in more engagement and revenue for the app. Facebook tests new limits to political content.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

In a June 2020 survey of US internet users by Whistle Wise, the research arm of sports and entertainment publisher Whistle, it ranked as the favorite social media platform among female respondents ages 13 to 24 by a wide margin over YouTube, Snapchat, and Instagram. Among male respondents in the same age bracket, it ranked third, behind YouTube and Snapchat. Time Spent on TikTok Is Soaring.