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  • Audio
     | 
    JUN 8, 2021

    On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Audio
     | 
    MAR 16, 2021

    On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.

  • Audio
     | 
    JAN 21, 2021

    eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

  • Report
     | 
    JUN 8, 2021

    The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

  • Audio
     | 
    MAY 18, 2021

    On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.

  • Audio
     | 
    APR 26, 2021

    On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.

  • Video
     | 
    APR 12, 2021

    As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.

  • Article
     | 
    FEB 10, 2021
  • Article
     | 
    FEB 3, 2021

    Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.

  • Audio
     | 
    DEC 24, 2020

    eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.

  • Report
     | 
    MAR 18, 2021

    Similarly, AR overlays could turn surfaces—including areas within stores, windows in cars, walls and floors within homes, or specific geographic locations into standalone advertising media. Real-Time Sports, Live Events, and Gaming.

  • Report
     | 
    APR 29, 2021

    A wide array of content, ranging from classic telenovelas to sports, has helped television keep most of its viewer base in Latin America. TV viewership rates have remained fairly stable in recent years, but as digital video continues to vie for consumers’ attention, these new streaming services are starting to affect TV ad spending allocations.

  • Report
     | 
    APR 29, 2021

    Traditional advertising suffered during the pandemic. Budgets that were destined for these channels were shifted over to digital options, instead. Fueled particularly by massive video gains, digital ad spending will account for more than three-quarters of total media spend in the UK this year. How did the pandemic affect the UK ad market? H1 2020 was a tough period for the whole ad industry.

  • Audio
     | 
    MAY 7, 2021

    On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

  • Audio
     | 
    OCT 13, 2020

    eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

  • Audio
     | 
    MAY 25, 2021

    On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Chart
     | 
    MAY 19, 2021
  • Article
     | 
    MAY 7, 2021

    Twitter won’t be producing its own originals just yet, but it will tap into the trend, signing deals with the NBA, WNBA, and NHL for exclusive live sports content and NBCUniversal for exclusive news broadcasts. Say hello to shoppable shows. Shoppable TV advertising has been buzzy for a while, and this year’s NewFronts saw some serious movement on the trend.

  • Report
     | 
    FEB 23, 2021

    This forecast includes livestreaming activity on social networks and video platforms, as well as other live content such as news and sports that are streamed on virtual multichannel video programming distributor (vMVPD) platforms, like Sling TV and Hulu + Live TV.

  • Audio
     | 
    APR 7, 2021

    On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Forecasts
     | 
    JAN 1, 2021
  • Chart
     | 
    MAY 7, 2021
  • Audio
     | 
    APR 2, 2021

    On today's episode, we discuss the different ways brands might get involved on social audio apps like Clubhouse, what kind of Summer Olympics we can expect this year, common ad tactics that are alienating people, America's payments revolution, how retailers are using Facebook Shops, what we know and don't know about the ocean, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman, Nicole Perrin, and Debra Aho Williamson.

  • Report
     | 
    NOV 13, 2020

    “We think the return of sports is a major factor, since at least 20% of national TV spend is linked to sports events.” Q3 TV spending activity supports the importance of live sports.

  • Audio
     | 
    MAR 15, 2021

    On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

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