JUL 8, 2021
On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.
JUN 8, 2021
On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
JUN 8, 2021
The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.
SEP 17, 2021
On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
MAR 16, 2021
On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.
MAY 25, 2021
On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
MAY 18, 2021
On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.
APR 26, 2021
On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.
APR 12, 2021
As a disruptor in the wireless provider category, Mint Mobile’s marketing culture encourages risk-taking, whether that’s choosing not to advertise in the Super Bowl or having company owner and actor Ryan Reynolds leave voicemails for customers. Watch Industry Voices, with CMO Aron North, to learn what drives its viral marketing successes and more.
JAN 21, 2021
eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
JUL 29, 2021
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.
APR 29, 2021
A wide array of content, ranging from classic telenovelas to sports, has helped television keep most of its viewer base in Latin America. TV viewership rates have remained fairly stable in recent years, but as digital video continues to vie for consumers’ attention, these new streaming services are starting to affect TV ad spending allocations.
APR 29, 2021
Traditional advertising suffered during the pandemic. Budgets that were destined for these channels were shifted over to digital options, instead. Fueled particularly by massive video gains, digital ad spending will account for more than three-quarters of total media spend in the UK this year. How did the pandemic affect the UK ad market? H1 2020 was a tough period for the whole ad industry.
SEP 21, 2021
AUG 6, 2021
On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
AUG 5, 2021
On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
JUL 30, 2021
Prior to the start of the Games, NBCU announced that it had already surpassed the 2016 Rio de Janeiro Games’ record of $1.2 billion in ad sales. Final numbers likely won’t come until the end of the Olympics, in early August, but Kantar Media has predicted an end tally somewhere around $2.25 billion.
AUG 11, 2021
MAR 18, 2021
Similarly, AR overlays could turn surfaces—including areas within stores, windows in cars, walls and floors within homes, or specific geographic locations into standalone advertising media. Real-Time Sports, Live Events, and Gaming.
JUL 20, 2021
Comedy and science also cracked the top three podcast genres, while more specialized topics, like true crime and sports, garnered smaller shares of the market, worth nearly $960 million last year, per our estimates. More like this:. Report: US Time Spent with Mobile 2021. Article: Over 70% of US podcast listeners fast forward through ads.
JUL 19, 2021
Advertisers are still betting on the Olympics: The much anticipated, highly discussed games brought in 20% more TV ad sales in the US than their Rio predecessor.
JUL 7, 2021
On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
JUL 26, 2021
FEB 23, 2021
This forecast includes livestreaming activity on social networks and video platforms, as well as other live content such as news and sports that are streamed on virtual multichannel video programming distributor (vMVPD) platforms, like Sling TV and Hulu + Live TV.
JAN 1, 2021