On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Notably, Spanish is well on the way to becoming the second universal language for podcasting. Spanish-language podcasting, and podcast penetration within Spanish-speaking populations, will rise in tandem over the next few years.

Language: Over 70% prefer speaking Spanish at home, according to Instituto Cervantes in 2020. Many brands rely on the fact that many of their Spanish-speaking consumers are bilingual, and rather than offer services in Spanish, rely on English only. While this approach may keep costs down, it doesn’t necessarily provide the best user experience.

., the leading Spanish-language content and media company in the United States. Phil is focused on evolving the company’s sales business by driving its linear and digital convergence in order to make Univison’s audience available to advertising partners seamlessly, across all touchpoints.

“Is it Spanish-language? Then you should probably use Spanish-language ads,” Morse said. “If it’s in an English-language environment, you should probably use English-language ads.” And, of course, the specific characteristics of the intended audience are crucial factors. “Is it older? Is it younger? Is it first generation, second generation?”.

The number of available lineups varies by market, but there are at least 10 core lineups in the US, including Entertainment & Pop Culture, Music, Sports, Food & Recipes, Beauty, Fashion & Lifestyle, Comedy, Spanish Language, Technology, Gaming, and Science & Education.

Proficiency in English is increasingly the norm among US Hispanics, as more and more of the population is US-born. But Spanish isn’t going away.

Horowitz Research’s “State of Consumer Engagement 2018” study (which Horowitz summarized in an April 2019 article on MediaPost) looked at how Hispanics feel about language usage by ads. Among the findings: A majority (62%) of Spanish-dominant Hispanics said Spanish-language ads on English-language TV appeal to them.

For one, language is a useful way to ingratiate a brand with Hispanic shoppers. According to Simmons Research’s “The State of the Hispanic-American Consumer 2018,” Hispanics who predominantly speak Spanish were especially receptive to Spanish language in advertising. But Spanish in that context also had a sizable constituency among Hispanics who predominantly speak English.

"Marketers often mistake Spanish-language proficiency for preference, spending resources on a Spanish-language strategy instead of on a market-specific, segmented Hispanic engagement strategy," said David Acosta, 2019 president of the National Association of Hispanic Real Estate Professionals. "Companies that address consumers in-culture, as opposed to defaulting to in-language, will win.".

“Marketers often mistake Spanish language proficiency for preference—spending resources on a Spanish-language strategy instead of on a market-specific, segmented Hispanic engagement strategy. Companies that address consumers in-culture, as opposed to defaulting to in-language, will win with Hispanic home buyers.”.

An agreement with MLS to simulcast live games broadcast in Spanish on Univision and its subsidiaries; some English-language games are also available for streaming. The MLS partnership also includes highlights, on-demand content, and a stadium camera that fans can use to snap a picture and have it tweeted back to them.

Televisa has played a major role in boosting the popularity of Spanish-language TV content, having produced some of the most popular telenovelas in Mexico—and arguably all of Latin America. And because of changing video-viewing behaviors, Televisa has had to adapt its strategy, including what it does on YouTube.

Televisa has played a major role in boosting the popularity of Spanish-language TV content, having produced some of the most popular telenovelas (soap operas) in Mexico—and arguably all of Latin America. And like many others in its industry, Televisa has had to adapt to its viewers’ growing digital habits, particularly YouTube.

For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.