Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

A note on language: “Hispanic” refers to someone who comes from or has a background in a Spanish-speaking country. This article discusses Hispanic consumers who reside in the US. The trend: Media entities are aiming to woo Hispanic consumers. TelevisaUnivision is acquiring Pantaya, the Spanish-language streaming platform, to expand its ad-supported video-on-demand (AVOD) ViX platform.

Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.

Notably, Spanish is well on the way to becoming the second universal language for podcasting. Spanish-language podcasting, and podcast penetration within Spanish-speaking populations, will rise in tandem over the next few years.

For the first time, Super Bowl ad spots will be run across cable, streaming service Peacock, and Telemundo’s inaugural Spanish-language broadcast (in previous years, ads across platforms were sold separately). Consumer spending also reached all-time highs this past holiday season, signaling the market’s readiness for a return to normal.

More companies will follow the recent leads of telemental health platform Ginger, which launched Spanish language capabilities on its mental health platform, and digital therapeutic company Happify Health, which made its platform compatible in 10 languages. Read Next. Sources. CVS Health. Hims & Hers. Institute of Healthcare Improvement. Ro. Rock Health. Walgreens Boots Alliance. Walmart. VillageMD.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Language: Over 70% prefer speaking Spanish at home, according to Instituto Cervantes in 2020. Many brands rely on the fact that many of their Spanish-speaking consumers are bilingual, and rather than offer services in Spanish, rely on English only. While this approach may keep costs down, it doesn’t necessarily provide the best user experience.

“Is it Spanish-language? Then you should probably use Spanish-language ads,” Morse said. “If it’s in an English-language environment, you should probably use English-language ads.” And, of course, the specific characteristics of the intended audience are crucial factors. “Is it older? Is it younger? Is it first generation, second generation?”.

Proficiency in English is increasingly the norm among US Hispanics, as more and more of the population is US-born. But Spanish isn’t going away.

A note on language: “Hispanic” refers to someone that comes from or has a background in a Spanish-speaking country. This article only discusses Hispanic consumers that reside in the United States. This is the first of two reports.

., the leading Spanish-language content and media company in the United States. Phil is focused on evolving the company’s sales business by driving its linear and digital convergence in order to make Univison’s audience available to advertising partners seamlessly, across all touchpoints.

The number of available lineups varies by market, but there are at least 10 core lineups in the US, including Entertainment & Pop Culture, Music, Sports, Food & Recipes, Beauty, Fashion & Lifestyle, Comedy, Spanish Language, Technology, Gaming, and Science & Education.

An agreement with MLS to simulcast live games broadcast in Spanish on Univision and its subsidiaries; some English-language games are also available for streaming. The MLS partnership also includes highlights, on-demand content, and a stadium camera that fans can use to snap a picture and have it tweeted back to them.