This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.
Not only that, Brazil will also have the ninth-largest digital ad market in the world, ahead of South Korea ($4.09 billion; KRW4.766 trillion) and behind France ($5.51 billion; €4.93 billion). Given digital’s rapid acceleration across Latin America, our core six countries will all secure a spot in this year’s top 10 fastest-growing digital ad markets worldwide for the first time.
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.