eMarketer forecasting director Shelleen Shum breaks down our forecast for SouthKorean smartphone users, including what affected our recently raised projections.
Smartphones are the primary internet access device for consumers in SouthKorea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, SouthKorea and India. Two other reports take a close look at time spent with mobile and social in the US.