Smartphones are the primary internet access device for consumers in SouthKorea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.
eMarketer senior forecasting director Monica Peart shares our growth estimates for retail in SouthKorea and the factors that led to our revised forecast. Watch now.
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, SouthKorea and India. Two other reports take a close look at time spent with mobile and social in the US.