eMarketer global director of public relations Douglas Clark explains our usage estimates for mobile messaging app KakaoTalk and why a growth slowdown may be on the horizon.
Facebook will have 1.73 billion worldwide users in 2019 and will add a quarter of a billion more users by 2023. These gains are primarily happening in developing countries, while developed markets including SouthKorea, Japan and France are shedding users.
Smartphones are the primary internet access device for consumers in SouthKorea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, SouthKorea and India. Two other reports take a close look at time spent with mobile and social in the US.
eMarketer forecasting analyst Eric Haggstrom shares our recent forecast adjustments for digital travel sales in Japan and SouthKorea, including the reasons behind the faster-than-expected growth.