Report
| JUN 16, 2022
Report
| JUN 6, 2022
Report
| MAY 18, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Report
| MAR 7, 2022
Report
| MAY 24, 2022
US advertisers are dedicating more of their display budgets to digital video as social video and CTV advertising climb to new heights.
Article
| JUN 7, 2022
This year, 57% of US video ad spending will go to linear TV, a decline from 62% in 2021 and 71% in 2020. By comparison, ad spend share is increasing for connected TV (CTV) and other digital formats such as social video.
Forecasts
| APR 28, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Report
| JAN 11, 2022
Forecasts
| MAR 15, 2022
Forecasts
| MAR 15, 2022
Forecasts
| DEC 20, 2021
Chart
| APR 28, 2022
Article
| FEB 22, 2022
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.
Chart
| MAR 15, 2022
Article
| FEB 11, 2022
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.
Chart
| MAR 1, 2022
Audio
| JAN 13, 2022
On today's episode, we discuss the opportunities and challenges within social advertising and how automation will play its part. We then talk about what to expect from micro- and nano-influencers in 2022 and what the most interesting social media video statistics are. Tune in to the discussion with global director of marketing at Smartly.io Riikka Söderlund and eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Article
| JAN 15, 2022
TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.
Article
| JAN 12, 2022
Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.
Video
| JAN 12, 2022
Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic
Chart
| JAN 24, 2022