Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.

The majority of US social buyers still order from retailer websites, rather than directly on social platforms. In December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature.

China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.

Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

The outspoken business magnate outlined his visions for the Big Tech in a company all-hands.

On today's episode, we discuss how much TikTok is making from advertising revenues, the most interesting thing to note about its users, and some of the most interesting ways advertisers are engaging on TikTok. "In Other News," we talk about what the best social commerce experience is and the big takeaway from Instagram letting users share nonfungible tokens (NFTs). Tune in to the discussion with our analysts Jasmine Enberg and Zach Goldner.

But several payment providers have been shifting to support a wider array of consumer needs in the last year—and become one-stop shops for consumers’ needs. PayPal, for instance, launched a redesigned app in September that bundles a slew of services, including a shopping hub, a high-yield savings account, and even a fundraising platform.

Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Marketers should optimize their spending to take advantage of shifting consumer behaviors.

Consumers have a long history of going directly to retailers, whose websites are designed for in-depth shopping. It’s not a habit to shop on social platforms, where the interactions often involve passive, quick content consumption. They don’t want to give social platforms their payment information.

Trend: Social Buying Rides the Ecommerce Wave. Social commerce—the ability to shop and buy via social media sites, either directly or indirectly—is accelerating. This is related to the meteoric rise of retail ecommerce sales in Canada, which nearly doubled between 2019 and 2021.

On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.

On today's episode, we discuss Elon's pitch deck plans for Twitter, lululemon athletica betting on the future of connected fitness, how to best augment our reality, how fast online checkout should be, what kind of power video podcasts hold, an unpopular opinion about 15-minute grocery delivery, and where Nobel prizes come from. Tune in to the discussion with our analysts Evelyn Mitchell, Blake Droesch, and Paul Verna.

On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.

And when applied to alternative data sources, they can grant visibility into companies’ environmental, social, and governance (ESG) vitals—enabling advisors to build ESG-focused portfolios that are tailored to individual client interests. Introduction.

In 2022, TikTok will capture more social commerce spending, as new shopping capabilities drive incremental sales growth from existing buyers and help convert non-buyer TikTok users into customers. Click here to watch the webinar. Watch this discussion to learn:. How big the social commerce opportunity is on TikTok. What role creators play in driving shopping on TikTok.