Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

How Is Social Network Usage Changing in Canada in 2022? Our forecast from November 2019—before any sign of a global pandemic—painted a familiar picture: Social network usage in Canada was nearing a saturation point. It was mature and, consequently, had slowing annual growth rates.

Two opposing developments sum up the state of social network usage in 2022: slowing global growth after unexpected pandemic gains and the rise of TikTok as a major force in social media.

Italy’s internet users will boast one of the region’s highest rates of social media usage, approaching 80% in 2022. User numbers will pass 35 million in 2022 and 36 million in 2024. Spain’s social networking population is growing faster than those in other EU-4 countries. Only Italy will see higher social media usage among internet users between 2022 and 2025.

How Is Social Network Usage Changing in the US in 2022? After 2020’s pandemic-induced bump in social usage, growth in the US social media market will settle back down to a more muted level in 2022. That’s to be expected: Once the newcomer, Snapchat celebrated its 10th birthday in 2021—a clear indication that the market has matured.

How Is UK Social Network Usage Changing in 2022? The UK is a mature market for social network usage, so future growth will be limited. However, patterns of change will differ across age groups with the youngest users representing the biggest engine of growth. Social network user growth in the UK will be slow and steady.

Instagram is well positioned for future growth in Latin America as social network usage increases. The region’s population skews younger than many developed countries.

Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. We also examine user trends among the major international platforms and those in China. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region.