MAR 12, 2020
The topic of trust is especially germane in the digital era, where sources of news are more plentiful, the origin of news is more complicated to discern, and social media and search engines have emerged as primary disseminators of news.
JAN 21, 2021
“We brought programmatic, social media, and search engine marketing in-house starting in 2017,” said Raphaël Metter-Rothan, media director at Desjardins, a leading Quebec bank. “Media buying for Desjardins is managed via a hybrid model. A part of it is in-house, and part of it is with our media agency; we rely on a one-team methodology and work very closely in order to drive performance.”.
DEC 3, 2021
Gen Z gets their primary inspiration to shop from social media. According to PwC’s 2021 Holiday Outlook survey, 80% of Gen Z adult respondents in Canada said social media advertisements were the largest influence on their purchases.
DEC 13, 2021
The grocery delivery platform launched in Quebec in June 2021 with both English- and French-language options. It’s the first time the company has supported a non-English language user experience. Over a quarter of users in Quebec have opted for the French version. Instacart has partnered with more than 40 retailers and 2,400 stores across Canada. Predictions.
JUL 23, 2020
The shortage of quality inventory is especially acute in Quebec, where only a handful of publishers are producing monetizable video content in French for programmatic transacting.
JUL 2, 2020
In Quebec, Groupe Capitale Médias cut 40% of its 350 employees and said it will reduce daily print cycles to weekly. In Atlantic Canada, the Saltwire Network of five daily and 20 weekly newspapers laid off 40% of its staff.
MAY 11, 2020
In the province of Quebec, Groupe Capitale Médias laid off 40% of its 350 employees and said it would reduce daily print cycles to weekly. In Atlantic Canada, the SaltWire Network of daily and weekly newspapers temporarily laid off 40% of its staff. The print magazine business has been in decline as well.
MAY 27, 2021
Social media is ideal for digital multitaskers, who often use such platforms while consuming other forms of media. Social media time got a bump from the pandemic that will persist this year and beyond. Facebook and Instagram claim the most users and time spent in Canada, but emerging platforms indicate a shift may come in the years ahead. Social Media Minutes Continue to Inch Upward.
OCT 6, 2020
The Ryerson Social Media Lab. Solutions Research Group (SRG). Thinktv. Vividata.
JUL 16, 2020
APR 14, 2020