More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.

This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

Integrations with Shopify and other payment platforms have made it easier for brands and influencers to set up shop on social media. This has created the potential to expedite the funnel from discovery to purchase on social networks.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

Major social platforms are also ramping up initiatives related to ecommerce, capitalizing on almost universal engagement with social media in the region. For example, Pinterest recently opened its ad platform to companies and brands aiming to reach internet users in Brazil.

The campaign also partnered with Young, Gifted, and Black (YGB), an image bank that offers photos of Black women that were made by Black women, to provide pictures of six women as part of the campaign’s out-of-home (OOH) and social media elements.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Japan ranked second, with 1.8 million downloads, followed by Germany, Brazil, and Russia. International Spotlight: Clubhouse in Brazil. In social networking-obsessed Brazil, Clubhouse is joining a long list of apps that people can use to stay connected with friends and family and follow their interests.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

In 2021, more than half of digital buyers ages 14 and over in China will make a purchase via social network platforms, the highest social buyer penetration worldwide. Russia is on China’s tail with a 49.5% penetration rate, and the US is in third place with 43.0%. More like this:. Report: Marketing with Stories 2021. Article: How US retail brands can take advantage of growing social commerce trends.