Canada ranks second worldwide in Twitter penetration of internet users. It trails only Japan. Penetration is 25.5% in Canada, ahead of Brazil, the UK, Argentina, and the US. Twitter is the only social platform with more male users than female. According to Reuters, 25% of male respondents were users, compared with just 15% of females.

Twitter Penetration in Canada Far Outpaces the US. There will be 8.4 million Twitter users in Canada this year, up 6.7% from 2019. The latest forecast reflects an additional 610,000 users in the country due to the pandemic.

In Canada, the audience breakout by age is roughly similar to the US, in that young adults ages 25 to 34 are most numerous in the social network audience, followed by 35- to 44-year-olds. Central and Eastern Europe. Social Penetration in the Region Will Approach 85% in 2020.

In fact, Argentina ties for first place with the Philippines among countries with the highest Facebook penetration among social network users. Mexico ranks third, at 98.5%. For reference, the US comes in at No. 25 among the countries we forecast, at 83.9%. However, Argentina’s position will change within a few years.

The Middle East and Africa will pass North America when it comes to Facebook penetration among internet users. Five of the 10 fastest-growing countries for Facebook are in the region. Pandemic-driven gains in the US are abating. In 2020, the number of people using Facebook on a monthly basis will rise 2.8%, only a slight change from our pre-pandemic forecast. Read Next. Sources. ARD. AudienceProject.

Mexico’s ranking is the result of high social network user penetration in each of its 32 states.

US and Canada. As the most mature region for Twitter, North America experienced heavy growth for nearly a decade after Twitter launched in 2006. But in 2015, user growth dropped to 4.7% in the US, well behind the 2014 rate of 15.4%. And in 2018, Twitter experienced its first-ever decline in monthly usage in the US—a 2.6% drop.

That said, the US is Instagram’s largest market. Instagram usage among 12- to 17-year-olds surpassed that of Facebook in the US in 2018, and the 18-to-24 age group will follow the same trend in 2020. India is Instagram’s second-largest market and will remain so through 2023 with India inching closer to the US. Yet in terms of penetration, Sweden is Instagram's top market.

This report examines our 2020 US time spent with media forecast, accounting for COVID-19 effects and more durable non-COVID trends.