Indonesia accounts for nearly half of the ecommerce in Southeast Asia, which is unsurprising given its size. We forecast $20.21 billion in digital sales for the country this year, a 15% increase over 2020.
Indonesia.Indonesia will remain the second-largest country for TikTok, behind the US, among the 13 countries we forecast worldwide. Its user base will reach 22.2 million in 2020, up 57.5% YoY. That comes on top of a 130.7% increase in 2019. TikTok’s penetration among internet users in Indonesia will grow from 11.6% in 2019 to 17.1% by the end of 2020.