Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves.

Following multiple incidents of electric scooters catching fire in India, leading to casualties, companies like Battrixx, Sun Mobility, and Bounce are seeking preventive solutions, per The Economic Times. Gogoro, which makes swappable batteries for light EVs, just released a swappable solid-state battery prototype it says is virtually fireproof, per Electrek.

Plus, though Facebook’s domestic user base is falling, it’s still growing in some international markets like India, where the ongoing TikTok ban has left the door open for competitors like YouTube Shorts to swoop in. Expanding Reels’ presence on Facebook is also an opportunity to snap up users in countries where Facebook reigns and TikTok hasn’t had the chance to sink its claws in yet.

But digital buyers in Russia, rather than the US, rank second by this measure with 49.5% of digital buyers expected to purchase via social media this year. It’s worth noting that Germany and the UK don’t even place in the top 10 by this measure.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Four entities are based in Israel and the other three are based in China, India, and North Macedonia. More on this: Meta’s revelations could be the tip of the iceberg and expose how easy it is to manipulate Facebook for nefarious purposes. There could be hundreds other cyber mercenaries operating within Meta properties.

The opportunity: By adding the Hindi language in its apps and website, LinkedIn can quickly amplify its presence in India and gain access to over half a billion global users, offsetting its losses in China. Other companies are following suit. Apna, a startup job site in India, conducted a survey that revealed 57% of users in India prefer using their native language over English.

No India, no problem: Despite being banned in one of its top markets, India, in June 2020, the app has grown at a significant clip in 2021. With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred. What this means: Marketers need to consider several factors when planning their ad spend.