This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

On today's episode, we discuss what Facebook has become and is trying to be, what to make of social media platforms looking more and more alike, and which of these "copycat" moves might strike gold. We then talk about the significance of Nextdoor going public, how India's social media content liability laws could impact Twitter (and others), and some changes as to what advertisers can, and can't, do on social media. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

But digital buyers in Russia, rather than the US, rank second by this measure with 49.5% of digital buyers expected to purchase via social media this year. It’s worth noting that Germany and the UK don’t even place in the top 10 by this measure.

TikTok’s user base will increase substantially in 2020. Despite a ban on the app in India and efforts to restrict it in the US, TikTok will continue to expand in many countries in 2021.

Snapchat will have 347.3 million users this year, up 16.1% year over year. Emerging markets, particularly India, will fuel these gains, while growth in core regions will be more modest.

The order comes as India is being ravaged by a resurgence of COVID-19 cases, leading the world in daily new infections for five consecutive days, per the NYT. The recent social media takedowns are just the latest instance of Prime Minister Narendra Modi clamping down on unfavorable free speech.

India, in particular, will likely continue to be a key growth priority for Instagram this year as TikTok remains banned in the country. TikTok is still banned by the government of India, creating a sizable opportunity for Instagram and its new Reels format to fill the gap.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

Instagram will remain the world’s second-largest social network in 2019, with 788.4 million users. Growth will primarily come from emerging or developing economies, including Russia and India, but every country that we track will add new users in 2019.

India’s painful and ongoing struggle with the coronavirus pandemic will lead to a second consecutive difficult year for brick-and-mortar retail sales. At the same time, the public health anxieties constraining overall retail will continue pushing consumers toward digital solutions. We anticipate an extended boom for ecommerce in India, including 27.0% growth this year, for $66.76 billion in sales.

In total, an estimated 371.0 million people in India will visit social networks at least monthly in 2020. Japan, by contrast, will continue to post rather low engagement with social media, due largely to the older skew of the population. Just 60.1% of internet users in the country will be regular social network users in 2020. China Leads the World in Social Networking.