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| APR 14, 2022
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| NOV 4, 2021
Facebook CPMs—the cost per thousand impressions—have increased significantly over the past year as digital ad spending has resurged and advertisers have flocked to the platform, driving more competition into programmatic auctions.
Report
| NOV 18, 2021
Digital display ad CPMs run between $0.50 and $4, and social media CPMs go between $6 to $9, according to marketing agency Topdraw. But CTV ads have several other features that make them stand out compared with other ads. CTV ads can’t easily be blocked, scrolled past, or ignored. CTV has less clutter than the open web. In Q2, 96% of CTV ads were viewed through completion, per Extreme Reach.
Article
| MAY 4, 2020
When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.
Report
| NOV 24, 2020
Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.
Report
| APR 23, 2020
Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.
Audio
| MAR 30, 2021
On today's episode, we discuss Twitter's major initiatives and figure out what the platform will look like after it reinvents itself. We then talk about Facebook's cost-per-thousand (CPM) recovery, TikTok's ecommerce efforts, and a recent study about COVID-19 news on Facebook. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Article
| APR 8, 2020
More importantly many advertisers don’t have the money now to buy the additional impressions, which has depressed CPMs. Adomik, which lets publishers track their ad monetization, released data this week that showed a 17.2% drop in week-over-week ad revenues in the US between March 10 to March 15 and March 17 to March 22.
Performance Metrics
| FEB 18, 2021
Performance Metrics
| APR 1, 2020
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| MAR 19, 2021
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| MAY 28, 2020
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| OCT 29, 2020
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| JUL 30, 2020
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| APR 29, 2020
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| SEP 16, 2021
Report
| SEP 15, 2020
With the steady rise in mobile CPMs over the past few years, these lower rates have provided opportunities some advertisers didn’t have prior to the pandemic. Although social media CPMs and costs per click (CPCs) have recovered and even exceed some pre-pandemic prices over the past winter, they still lag behind prices from a year ago.
Report
| APR 22, 2020
Social media is a case in point. Socialbakers reported that CPMs and CPCs fell across all industries and social media platforms. CPMs fell from a recent high of $1.88 in late November to $0.81 in late March. Although part of this drop is seasonal, the majority is related to the coronavirus. CPCs also dropped 19% from a previous low of $0.11 in early January to $0.09 most recently.
Article
| OCT 12, 2021
“I think there is something to be said for the CPM [cost-per-thousand] increase. It’s much more expensive than it was last year. There’s no question there,” said Avi Ben-Zvi, vice president of paid social at Tinuiti. But rising CPMs only account for a fraction of his increased Facebook spend year over year, Ben-Zvi added.
Article
| JUN 6, 2022
Meta, for all its flaws, still has a user base that numbers in the billions, though advertisers may look elsewhere due to its relatively high CPMs compared to other platforms.
Report
| MAY 23, 2022
In Q1 2022, the median TikTok advertiser that was also active on Meta found the cost per thousand (CPM) on TikTok to be 39% lower than those on Meta’s ad platforms, including Facebook, Instagram, Messenger, and Audience Network, per Tinuiti. But there may be additional costs to TikTok advertising.
Report
| FEB 24, 2021
Despite how consumers feel about it, politics remains a core part of the social media experience. This report explores how marketers should navigate social in the aftermath of the 2020 US presidential election.
Article
| JUN 2, 2022
Snapchat, TikTok, and Pinterest ads are all considerably cheaper on a CPM basis, per Tinuiti.
Report
| DEC 6, 2021
Report
| MAY 17, 2022
Meta is going to fight hard to keep its advertisers in the fold, but its CPMs are still much higher than its competitors’, according to Tinuiti’s Q1 Facebook Ads Benchmark Report. There’s no better time than now for marketers to spread their social budgets around to other platforms, especially when TikTok is knocking on the door with new performance-focused ad products.