On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.

TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

Social media platforms will be a gateway for small and medium-sized businesses (SMBs) to build out fledgling ecommerce operations. Many SMBs—the backbone of Latin America’s economy—quickly turned to ecommerce to stay afloat following the onset of the pandemic.

In Southeast Asia, total media ad spending snapped back to pre-pandemic levels in 2021 and will continue rising strongly this year. The growth in digital ad spending, though tamer in 2022, will again outpace that of the overall ad market.

The accessibility and affordability of digital brokerages lured retail investors en masse pre-pandemic, while market volatility and elevated consumer savings kept new user growth strong over the past two years. As consumer behavior settles after the height of the pandemic, US players can no longer rely on swaths of new users and elevated trading volumes to drive revenues.

The Pandemic Has Reshaped Consumer Behaviors and Expectations. The pandemic has accelerated the adoption and use of virtual and nontraditional health channels—especially amid concerns over catching the coronavirus in a clinic or hospital.

Gen Z is the first generation to have 24/7 access to the internet, connected devices, and social media since birth. As a result, they see the physical and digital worlds as a seamless continuum of experiences that blend offline and online information for entertainment, commerce, and communication. What impact has the pandemic had on Gen Z’s media use?

Time spent with TikTok peaked at 40.0 minutes per day for the average US adult user in 2021, below that of YouTube, at 45.0 minutes daily. TikTok will lose some of its pandemic gains this year and the next, with its time spent falling to 37.1 minutes in 2023.

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.

Amid the pandemic, more people began trying to earn extra income by selling items online—most notably on social media. Similarly, consumers who were strapped for cash also took to social media channels to find secondhand products at cheaper price points.

A massive leap forward for Canada’s retail ecommerce market resulted from the pandemic. The momentum continues this year.

Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.

In a video, one worker complained the company was acting as if the pandemic had ended, despite several employees having tested positive. Since the pandemic began, Amazon has drawn significant criticism over its safety and workplace measures, especially after six employees died in an Illinois warehouse due to a tornado in the area a few weeks ago.

The pandemic led to many upward revisions of our UK digital user forecasts. Some changes (podcast listeners) will be permanent, while others will be temporary (digital gamers). Our social network user numbers, meanwhile, didn’t change much at all.

As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.