Data is based on the analysis of LGBT workplace outcomes in the US, Canada, Europe, and Australia during 2015–2020. More Safeguards Against Workplace Discrimination. Data is from the February 2022 Human Rights Campaign (HRC) Foundation report titled "Corporate Equality Index 2022." 1,271 officially rated businesses were surveyed online from May to August 2021.

Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves.

According to a December 2020 Cheetah Digital and Econsultancy survey of consumers in the US, UK, Australia, Spain, France, and Japan, over half (52%) felt that ads on social media sites that were based on their recent shopping experiences on other sites were “creepy,” versus 48% who felt these were “cool.”

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

Aussies love their social commerce! Or so it would seem, based on eMarketer’s inaugural forecast for social buying in Australia.