Financial institutions (FIs) should benchmark themselves against their full peer set, including incumbent banks, new entrants, and Big Tech firms. Benchmarks such as the Neobank Emerging Features Benchmark (US and UK) help banks see how their tools and features stack up against competitors’. Safeguard consumer trust.

Our new Digital Trust Benchmark Report 2021, based on a Q2 2021 survey of 1,730 US social media users, evaluates how these users feel about nine major social media platforms—Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube—and reveals the extent to which trust affects usage and attitudes toward advertising.

About the Digital Trust Benchmark Process. We used a two-step approach to benchmark digital trust in nine social platforms across five pillars: Security, Legitimacy, Community, Ad Relevance, and Ad Experience.

CTRs: Twofold growth in CTRs versus the benchmark during the first week of the campaign. CPC: A 50% improvement in CPC versus the benchmark during the first week of the campaign. Can AR Reduce the Social Commerce Return Rate? Returns are a real problem. US consumers returned $428.01 billion in merchandise to retailers in 2020, per data from the National Retail Federation (NRF) and Appriss Retail.

Q: What are the industry spend benchmarks for programmatic? We neither forecast nor publish industry spend benchmarks for programmatic advertising, other than at a high level (that is, all the ad spending estimates that you can find in the latest report).

Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.