On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.

Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.

The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.

Reddit's US ad revenues will increase 89.0% in 2021 to reach $305.1 million, up from $161.4 million in 2020, shattering our previous expectations of $247.9 million in 2021.

This quarter, we are adding TikTok to our social media update series, which analyzes key developments for marketers from the major social platforms.

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.