Among US social network users, those ages 18 and older will spend an average of 1 hour, 40 minutes per day on those platforms in 2022, the same amount as last year. This figure is peaking after pandemic restrictions fueled a rapid rise in social media use over the past two years, and it will decline by 2 minutes next year.

On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.

On today's episode, we set aside the Elon Musk buyout and discuss how Twitter did in Q1: what to make of the overcounting news, how engagement looks, and the most important revenue figure. "In Other News," we talk about whether we'll start to see startups reshaping social media and the biggest takeaway from Snapchat's new flying camera. Tune in to the discussion with our analyst Jasmine Enberg.

Snap’s investor warning is a worrying sign for social media: The ad-relient industry is feeling the effects of piling changes and weakening economic conditions.

On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.

On today's episode, we discuss what technology physicians use in their personal and professional lives, how it might help with an expected physician shortage, and the share of Americans getting their medical advice from social media. "In Other News," we talk about a Federal Trade Commission (FTC) investigation into pharmacy benefit managers over rising drug costs and what to make of CVS Health's new virtual care solution. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.

Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.

Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

Can Twitter fend off Elon Musk’s takeover bid? The future of Twitter’s board, shareholders, and employees hangs in the balance as the standoff escalates and the social media company opens to acquisition.