Report
| JUL 15, 2020
Social listening is helping businesses take the pulse of their consumers and make faster marketing decisions during the pandemic. It’s still not a perfect analytics tool, but right now the benefits outweigh the drawbacks.
Video
| NOV 5, 2021
From shopper marketing to social listening, White Castle is all in on creating memorable moments and acquiring new customers. Hear how the iconic fast food brand is marking its first century with a renewed focus on innovation. Watch Industry Voices: Spotlight on CPG with White Castle CMO Lynn Blashford.
Report
| APR 25, 2022
Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.
Report
| NOV 4, 2021
Use social listening to inform creative and audience strategy. Historically, social listening has been organically focused, but it may have greater usefulness in paid social strategy now. With deeper knowledge about consumer sentiment on social, ad creative can begin to directly address users’ timely and specific interests and concerns—and therefore become more relevant to them.
Chart
| APR 20, 2022
Article
| JUL 16, 2020
Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team's marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.
Report
| MAY 23, 2022
Lean into social listening. The only way to know what works on TikTok is to spend time on TikTok. Understanding what content resonates and drives a community can be as valuable on TikTok as granular ad targeting techniques. Advertisers without an in-house social listening team can also work with outside firms or implement social listening software to gauge consumer sentiment.
Article
| JUL 30, 2020
The pandemic has sparked new use cases for social listening, an underutilized tool in marketers' work belts. But some brands, like Johnsonville Sausage, were already well-acquainted with the concept. Stephanie Dlugopolski, the company's senior manager of PR and social media, said her team has utilized social listening for nearly a decade. It has allowed them to not only monitor conversations about the brand, but also see how consumers react to larger issues.
Article
| SEP 8, 2020
We spoke with Brian Wright, social media listening and intelligence leader at Wells Fargo, about strategy, technology and measuring ROI.
Video
| JUL 10, 2020
Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.
Chart
| JAN 20, 2022
Report
| APR 1, 2021
Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.
Report
| MAY 25, 2022
Consistent social listening is an important first step, followed by the agility to act quickly. “We’re reviewing on a daily basis what’s happening,” Watson said. “When we identify a trend, it won’t necessarily be huge, but we might see something that has that magic—that ability to actually go viral. It’s about catching that at the right time, and then jumping on it.”.
Report
| FEB 19, 2021
But for those that want to do corporate social responsibility and cause-marketing right, there has to an authentic connection between the social issue and brand. And more importantly, consistent action must be tied to the words.
Chart
| DEC 14, 2021
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| FEB 4, 2020
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| FEB 4, 2020
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| FEB 4, 2020
Audio
| JAN 21, 2021
eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
Report
| SEP 28, 2021
Snapchat Trends is a public social listening tool where users and advertisers can see and search for trending keywords, products, or topics among Snapchat users. Results are based on public Stories posted over the previous 30 to 90 days and are available in the US, Canada, UK, and Australia.
Audio
| OCT 6, 2021
On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Chart
| NOV 16, 2021
Article
| JUN 21, 2022
Adults will spend more time each day listening to digital audio (1:40) than they will watching sub OTT services (1:27), using social networks (1:15), using tablets (1:09), or watching videos on their smartphones (0:40). Listening to digital audio is among the most popular digital activities that we track, not least because it is so easy to consume while multitasking.
Chart
| OCT 28, 2021
Report
| JAN 25, 2021
As such, understanding memes can be part of social listening—a tactic which has seen a resurgence due to the pandemic. According to a March 2020 survey by Gartner, for instance, 51% of marketing leaders worldwide said they were using social listening platforms to understand consumers’ changing preferences during the pandemic.