Forecasts
| MAY 1, 2021
Forecasts
| MAY 1, 2021
Audio
| MAY 4, 2022
On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
Report
| MAR 30, 2022
Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.
Report
| APR 28, 2022
Article
| APR 13, 2022
Meta plans to take a 25% cut of the 70% that’s left after the platform fee, leaving creators with just over half of an item’s sale price. US-based Horizon participants will be able to earn money from a $10 million creator fund that Meta set up to reward the most creative metaverse builder, Meaghan Fitzgerald, product marketing manager for Horizon, told The Verge.
Report
| FEB 2, 2022
Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales
Report
| JAN 26, 2022
Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.
Chart
| FEB 24, 2022
Article
| JAN 15, 2022
TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.
Report
| JUL 8, 2021
Report
| JUL 15, 2021
Article
| AUG 17, 2021
Retail social commerce is already a multibillion dollar industry in the US, having earned $26.97 billion in sales in 2020. That figure will more than double by 2023, when we predict retail social commerce earnings will hit $56.17 billion.
Report
| JUL 14, 2021
This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
Article
| MAR 16, 2022
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
Chart
| JAN 19, 2022
Article
| JUL 8, 2021
China’s $315 billion social commerce lead
Article
| JUL 16, 2021
We expect US social commerce sales to rise by 35.8% in 2021 to $36.62 billion. That’s only a slight deceleration in growth from 2020, when sales surged by 38.9% thanks to the pandemic-driven boom in ecommerce, increased social media consumption, and brands continuing to leverage these platforms to sell directly to consumers.
Article
| DEC 2, 2021
Single’s Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales in 2021, according to the China e-Business Research Center. It is also changing the way consumers shop by showcasing new retail concepts such as the metaverse, nonfungible tokens, sustainability, and agile commerce.
Article
| JUL 7, 2021
Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.
Article
| JAN 21, 2022
The majority of US social buyers still order from retailer websites, rather than directly on social platforms. In December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature.
Article
| JUN 11, 2020
Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates.
Report
| JAN 28, 2020
Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.
Article
| JUL 5, 2020
China is the largest digital market in the world, leading all countries in terms of ecommerce, mcommerce and social commerce. It’s also home to many of the largest ecommerce conglomerates, including Alibaba and JD.com, who are generating sales at a scale that far exceeds that of companies in the US—including Amazon.
Report
| JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?