Report
| JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?
Report
| FEB 2, 2022
Report
| JAN 26, 2022
Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.
Report
| JAN 18, 2022
TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.
Forecasts
| DEC 22, 2021
Forecasts
| DEC 23, 2021
Report
| OCT 29, 2021
Audio
| NOV 19, 2021
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
Report
| SEP 13, 2021
Report
| AUG 4, 2021
Report
| JUL 8, 2021
Report
| JUL 15, 2021
Report
| JUL 9, 2021
China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.
Report
| JUL 14, 2021
Report
| JUL 13, 2021
Report
| JUL 12, 2021
Report
| JUL 7, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Article
| JUL 7, 2021
Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.
Forecasts
| MAY 1, 2021
Article
| JUL 23, 2021
Aussies love their social commerce! Or so it would seem, based on eMarketer’s inaugural forecast for social buying in Australia.
Forecasts
| MAY 1, 2021
Audio
| JUN 25, 2020
eMarketer junior analyst Blake Droesch, research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Pinterest's latest social commerce moves. They then talk about May retail sales, an app that makes you the model, Shopify's latest deal with Walmart and a Brandless relaunch.
Video
| MAR 8, 2021
In this On-Demand Meet the Analyst Webinar, our analyst dove into our latest US social commerce forecasts, and the areas poised for growth.