Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.

On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.

Social commerce sales in the US are picking up, but the size of the market pales in comparison to that of China, according to eMarketer’s latest forecast on social commerce.

Aussies love their social commerce! Or so it would seem, based on eMarketer’s inaugural forecast for social buying in Australia.

eMarketer junior analyst Blake Droesch, research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Pinterest's latest social commerce moves. They then talk about May retail sales, an app that makes you the model, Shopify's latest deal with Walmart and a Brandless relaunch.

In this On-Demand Meet the Analyst Webinar, our analyst dove into our latest US social commerce forecasts, and the areas poised for growth.