Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.

The trial will be open to creators in the US and Canada. Meta plans to take a 25% cut of the 70% that’s left after the platform fee, leaving creators with just over half of an item’s sale price.

Purchasing is presently limited to users 18 years old and up in the US and Canada. More on this: Meta charges a 30% platform fee for any sales on its VR system, Meta Quest. Horizon Worlds will charge a 25% fee for goods and experiences sold on top of that. This would leave creators with just 52.5% of the sale price, with Meta taking the other 47.5%.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

China Leads in Social Commerce with the US in Second Place. China has more social buyers than any other country we cover—both in millions and as a proportion of internet users—and that share will reach 46.4% in 2021.

Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?

The adoption of social commerce—the ability to shop and buy, directly or indirectly, via social media platforms—accelerated during the pandemic. The vast majority of social commerce today is within the discovery and consideration stages. However, checkout capabilities are not available from the leading social networks in Canada.

Transacting from Facebook and Instagram Shops in Canada requires linking out to retailer sites, still the most common form of social commerce in most markets. Checkout capabilities exist on Shops in the US, including payment solutions such as Shop Pay from Shopify, but not in Canada. We expect in-app checkout will be introduced in Canada in 2022 and further accelerate social commerce in the country.

CBC/Radio Canada. CivicScience. Ipsos. Media Technology Monitor. Morning Consult. Mozilla.

Facebook’s US and Canada ad revenues came in at roughly $8.38 billion, up from $7.20 billion in Q1 2019. The US and Canada accounted for roughly 48% of Facebook’s worldwide revenues. On the earnings call, Facebook CFO David Wehner said the precipitous drop in revenues during March had moderated in the start of Q2.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

There was especially notable growth in the US and Canada, where core Facebook gained 5 million users between Q4 and Q1, the strongest growth it has experienced in those markets in many quarters. Facebook also grew strongly in Europe, adding 12 million users in Q1.

Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

Article: How US retail brands can take advantage of growing social commerce trends. Article: What China’s growing sustainability awareness means for brands.

Nearly two-thirds (62%) of consumers from Australia, Canada, France, Germany, the UK, and the US said they were more likely to buy a product if they were able to view customer photos and videos, according to a December 2020 survey from Bazaarvoice conducted by Savanta.