Article
| MAY 9, 2022
Elon Musk isn’t trying to calm Twitter advertisers: The billionaire may be taking over as interim CEO once the deal closes, which is raising buyers’ anxiety.
Report
| DEC 6, 2021
Half of worldwide consumers in Snap Inc./Foresight Factory’s survey said they found it frustrating not being able to try products on in-store before buying during the pandemic, with that share rising to 58% among millennials. The social platforms—as well as brands, retailers, and other ecommerce sellers—have turned to AR as a solution. The Social Platforms Are Driving AR Innovation and Evolution.
Report
| AUG 2, 2021
Sustainability is a hot topic, especially in the wake of the coronavirus pandemic. In 2021, most ecommerce buyers, sellers, and logistics firms are taking steps to be more eco-friendly. But commitment and progress are patchy.
Report
| JUL 7, 2021
The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year.
Report
| MAR 30, 2022
Facebook and Instagram will continue to account for the majority of those purchases, and they will account for the majority of social buyers. According to our February 2022 survey with Bizrate Insights, 43% of US digital buyers had bought goods on Facebook and/or Instagram, compared with 9% for TikTok.
Report
| FEB 2, 2022
Report
| DEC 3, 2021
The For You page and trending videos were among the top places TikTok users worldwide discovered products in the food and beverage, luxury, and automotive categories, per an August 2021 Warc survey. The #TikTokMadeMeBuyIt hashtag is a perfect example of this phenomenon.
Report
| NOV 22, 2021
The pandemic sparked greater global awareness of environmental issues and a renewed commitment to finding solutions. Climate change ranked as the top personal concern of Gen Z adults worldwide, ahead of both unemployment and disease prevention (amid a global pandemic), per Deloitte in February 2021.
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| APR 22, 2022
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| APR 20, 2022
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| APR 14, 2022
Article
| JUN 15, 2022
Global marketers are set to increase social spend 53% in the next year. It will be increasingly important for marketers to understand how to navigate the complex influencer landscape to build authentic consumer connections.
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
Report
| MAY 17, 2022
How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
Forecasts
| APR 26, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 29, 2022
Report
| APR 19, 2022
Halting regulatory progress remains in flux and faces fragmentation at the global level. Without international agreements, a metaverse intent on connecting the world will not make it across sovereign borders. The myriad of crypto tokens must be shaken out. The metaverse is filled with tokens, and more are created every day.
Forecasts
| APR 26, 2022