Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

When social buying in China will boom

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.

On today's episode, we discuss Twitter's post-election malaise, Reddit's growth engine, and LinkedIn's and Pinterest's pandemic pivots. We then talk about Nextdoor's ceiling, TikTok being allowed to stay in the US, and the implications of young creator burnout. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

On today's episode, we discuss the main concerns surrounding Clubhouse, how social audio might evolve, whether Instagram for kids will launch, the Facebook Oversight Board's upcoming landmark decision, why some consumers might start shopping inside songs, something that happened for the first time ever, and more. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.