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  • Article
     | 
    APR 26, 2021

    This demographic also accounted for more than 70% of those who bought Nike Air Jordan sneakers on the site. Finances. In China, women earned less than 80 cents for every dollar men made as of 2019, but that hasn’t stopped this cohort from being actively involved in financial investing. Fintech giant Lufax reported that 54% of its platform’s active users were female in 2020, for example.

  • Audio
     | 
    JUN 28, 2019

    eMarketer principal analysts Nicole Perrin and Andrew Lipsman join host Marcus Johnson for our review of the most interesting stories this week, including figuring out the value of your data, paying for a premium email service and Instagram’s new Explore ads. We also discuss the cost of an ad-free internet, bring you the game of the week, useless dinner party data and more!

  • Report
     | 
    FEB 19, 2021

    Instead, we wear T-shirts and sneakers, and act as a helpful, reliable friend. That's why all our content is written a little tongue-in-cheek. It’s a combination of education and entertainment. Marrying these two personality attributes sets the ground for the colors, characters, and tone of voice. What are some KPIs you measure to determine if the brand is landing as intended?

  • Article
     | 
    DEC 3, 2020

    This year’s event was full of such promotions, including an exclusive Air Jordan sneaker release, as well as a merchandise drop for Taylor Swift’s new album. The merchandise was available exclusively to consumers in China during the Singles’ Day event before being released globally.

  • Report
     | 
    DEC 18, 2020

    Nike’s answer to that is SNKRS, an app for exclusive sneaker drops that’s a favorite among the growing community of “sneakerheads,” where it owns the experience. SNKRS isn’t a third-party marketplace but uses similar mechanics of scarcity and product differentiation to drive demand.

  • Article
     | 
    NOV 8, 2020

    Additionally, the Jordan Brand is using the event to release its new Air Jordan 6 WMNS "Singles' Day" sneaker. A Focus on Payments. Part of this year’s event will put the spotlight on Ant Group’s Alipay. The Alibaba fintech affiliate’s IPO—the world’s largest—was originally slated for early November but has since been suspended.

  • Report
     | 
    AUG 26, 2020

    The ads each showcased two pairs of sneakers, allowing users to virtually try them on and then purchase directly via a Shop Now button. The ads used foot-tracking technology from Wannaby and represent an expansion of technology that Gucci previously made available through its own app. Users played with the ad for 22 seconds on average, Snap said.

  • Article
     | 
    JAN 28, 2019

    There were consumers who cut the brand's logos off their socks, or even burned their sneakers. But there were also those who purchased Nike products in support. A Quinnipiac University study cited by the Washington Post in September 2018, revealed that 18- to- 34-year-olds approved of Nike's decision to feature Kaepernick by a 67% to 21% margin.

  • Article
     | 
    MAR 4, 2019

    If you needed a basic pair of sneakers, boots or Oxfords, you might start your shopping journey there. For those with more specialized tastes, but still looking for an attractive price point, a wave of direct-to-consumer (D2C) brands—Allbirds, Bucketfeet, Greats, M.Gemi, Rothy’s and Toms—has cropped up in recent years to carve out their respective niches of the footwear market.

  • Article
     | 
    SEP 8, 2019

    You can walk into the store, try out a bag with props we provide—everyday items like sneakers or a water bottle. You're able to see just how much of your stuff fits, which is usually all of it and then some. You're able to see which product is right for you, in the traditional sense of shopping for a bag where you're trying on in front of the mirror.

  • Article
     | 
    MAY 31, 2020

    This included shifting away from common spring trends and focusing on cozy layers, such as knit sweaters, slip-on sneakers and flat sandals that work with our current stay-at-home lifestyle. Our team has also had to rethink how to capture content and deliver the best customer experience possible.

  • Article
     | 
    MAY 17, 2019

    For example, a retailer might want to understand how customers search for sneakers–they’ll notice that Pinterest and Instagram are the two most popular channels that they’re discovered by customers, so they’ll want to ensure that their content is shoppable with same-day delivery options, and may make investments in AR and VR capabilities so people can visualize how a pair of shoes will look on them before

  • Report
     | 
    JUN 5, 2019

    In 2018, the brand did a pre-release drop on Snapchat’s platform for the Air Jordan III Tinker sneakers, which sold out in just 23 minutes. Nike has also amassed more than 88 million followers on Instagram and was a beta launch partner for Checkout on Instagram in March 2019.

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