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    Article
     | 
    DEC 3, 2020

    This year’s event was full of such promotions, including an exclusive Air Jordan sneaker release, as well as a merchandise drop for Taylor Swift’s new album. The merchandise was available exclusively to consumers in China during the Singles’ Day event before being released globally.

    Article
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    NOV 8, 2020

    Additionally, the Jordan Brand is using the event to release its new Air Jordan 6 WMNS "Singles' Day" sneaker. A Focus on Payments. Part of this year’s event will put the spotlight on Ant Group’s Alipay. The Alibaba fintech affiliate’s IPO—the world’s largest—was originally slated for early November but has since been suspended.

    Audio
     | 
    JUN 28, 2019

    eMarketer principal analysts Nicole Perrin and Andrew Lipsman join host Marcus Johnson for our review of the most interesting stories this week, including figuring out the value of your data, paying for a premium email service and Instagram’s new Explore ads. We also discuss the cost of an ad-free internet, bring you the game of the week, useless dinner party data and more!

    Audio
     | 
    SEP 9, 2018

    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines over the past seven days. This week, we’re talking about Twitter and Facebook’s day on Capitol Hill, plus the brouhaha over Nike’s new ad, an Instagram bid to get users buying, and more.

    Report
     | 
    DEC 18, 2020

    Nike’s answer to that is SNKRS, an app for exclusive sneaker drops that’s a favorite among the growing community of “sneakerheads,” where it owns the experience. SNKRS isn’t a third-party marketplace but uses similar mechanics of scarcity and product differentiation to drive demand.

    Report
     | 
    AUG 26, 2020

    The ads each showcased two pairs of sneakers, allowing users to virtually try them on and then purchase directly via a Shop Now button. The ads used foot-tracking technology from Wannaby and represent an expansion of technology that Gucci previously made available through its own app. Users played with the ad for 22 seconds on average, Snap said.

    Article
     | 
    MAY 31, 2020

    This included shifting away from common spring trends and focusing on cozy layers, such as knit sweaters, slip-on sneakers and flat sandals that work with our current stay-at-home lifestyle. Our team has also had to rethink how to capture content and deliver the best customer experience possible.

    Article
     | 
    JAN 28, 2019

    There were consumers who cut the brand's logos off their socks, or even burned their sneakers. But there were also those who purchased Nike products in support. A Quinnipiac University study cited by the Washington Post in September 2018, revealed that 18- to- 34-year-olds approved of Nike's decision to feature Kaepernick by a 67% to 21% margin.

    Article
     | 
    SEP 25, 2018

    Articles have been published urging US consumers to buy big ticket items like cars, appliances and flat-screen TVs (as well as umbrellas and sneakers) ahead of potential price increases. We expect tariffs will affect consumer electronics, apparel and furniture disproportionately. Despite the uncertainty of the effect of tariffs, consumer sentiment has been strong.

    Article
     | 
    OCT 8, 2018

    The biggest recent example, Nike using Colin Kaepernick as the face of its new "Just Do It" ad campaign, spurred social media outrage, with many taking video and photos of themselves destroying sneakers and cutting logos off of socks. Yet Yahoo Finance recently reported that Foursquare data showed a 16.9% spike in foot traffic to Nike stores the week after the Colin Kaepernick ad debuted.

    Article
     | 
    OCT 4, 2018

    Allbirds, an eco-friendly wool sneaker brand, has a shop in San Fransisco and New York City, and recently featured a Toronto pop-up. This week Walmart acquired Eloquii, a plus-size fashion brand that originally spun off from The Limited, for a rumored $100 million. The company has expanded from ecommerce to opening stores in Detroit, Chicago, Miami, Houston and Washington, DC.

    Article
     | 
    MAR 4, 2019

    If you needed a basic pair of sneakers, boots or Oxfords, you might start your shopping journey there. For those with more specialized tastes, but still looking for an attractive price point, a wave of direct-to-consumer (D2C) brands—Allbirds, Bucketfeet, Greats, M.Gemi, Rothy’s and Toms—has cropped up in recent years to carve out their respective niches of the footwear market.

    Article
     | 
    SEP 8, 2019

    You can walk into the store, try out a bag with props we provide—everyday items like sneakers or a water bottle. You're able to see just how much of your stuff fits, which is usually all of it and then some. You're able to see which product is right for you, in the traditional sense of shopping for a bag where you're trying on in front of the mirror.

    Article
     | 
    MAY 17, 2019

    For example, a retailer might want to understand how customers search for sneakers–they’ll notice that Pinterest and Instagram are the two most popular channels that they’re discovered by customers, so they’ll want to ensure that their content is shoppable with same-day delivery options, and may make investments in AR and VR capabilities so people can visualize how a pair of shoes will look on them before

    Report
     | 
    JUN 5, 2019

    In 2018, the brand did a pre-release drop on Snapchat’s platform for the Air Jordan III Tinker sneakers, which sold out in just 23 minutes. Nike has also amassed more than 88 million followers on Instagram and was a beta launch partner for Checkout on Instagram in March 2019.

    Report
     | 
    NOV 15, 2018

    For example, a bank can use notifications to alert a customer that his account balance is low, an airline can send updates about the status of a flight, or an ecommerce platform could let a customer know that those sneakers she’s been eyeing are now on sale. Using the Right Metrics.

    Report
     | 
    OCT 2, 2018

    The categories of women’s apparel and shoes also performed well, most noticeably in sneakers, casual wear, athleisure and street fashion. A March 2018 survey by Fortune China found that among high-earning senior executives, the most purchased luxury goods within the past year were watches, cosmetics and personal care products, while less than one in 10 bought luxury cars.

    Report
     | 
    OCT 1, 2018

    For example, Lego introduced AR kiosks that showed in-store shoppers who held a Lego kit in front of a screen how the completed project would look; Nike let customers in several European stores view and change sneaker colors projected onto white shoes; and Uniqlo, Neiman Marcus and Rebecca Minkoff have offered fitting rooms with AR-enabled mirrors that let shoppers learn more about items, view different

    Report
     | 
    NOV 27, 2018

    Use stories for unique, original content. adidas Originals, a line of limited-edition sneakers, has used stories in multiple campaigns, and the 24-hour disappearing aspect fits well with the brand.