Article
| JUN 23, 2022
Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.
Article
| MAY 26, 2022
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| APR 29, 2022
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| APR 28, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 26, 2022
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| APR 26, 2022
Audio
| JUN 3, 2022
On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.
Article
| MAY 4, 2022
This year, TikTok users in the UK will grow by 12.6% for a total of 17.5 million. TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue its upward climb.
Audio
| MAY 2, 2022
On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
Report
| JAN 18, 2022
TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
Article
| JUN 22, 2022
Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.
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| APR 21, 2022
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| APR 29, 2022
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| APR 21, 2022
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| APR 29, 2022
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| APR 29, 2022
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| APR 29, 2022
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 15, 2022
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| MAR 15, 2022
Article
| APR 12, 2022
Report
| JAN 18, 2022
TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.