With inflation on the rise and supply chains in disarray, consumers are checking their grocery lists twice. In the US, 38% of adults are cutting down on how often they buy meat, poultry, or fish, while about one-quarter are purchasing snacks, dessert foods, or prepared foods less.

J&J Snack Foods lost $20 million in revenues due to difficulties transitioning to a new enterprise resource planning system, CEO Daniel Fachner said on the company’s earnings call. That said, companies that don’t take steps to make their supply chains more flexible and improve coordination between the various moving parts will find it increasingly difficult to keep up with consumer demand.

Kellogg looks to snacks for growth: The CPG company will spin off its weaker cereal and plant-based divisions into separate entities to increase profits and return value to shareholders.

Discovery boxes will be useful for some beauty and gourmet food subscriptions, but a better strategy is to center on offering specific products that are already purchased routinely. These include items like coffee, bottled water, packaged snack foods, workout supplements, vitamins, toiletries, paper products, laundry detergent, and pet food.

Whether they were selling toilet paper, snack foods, cleaning supplies, or laundry detergent, CPG companies needed to reach buyers on their mobile devices or computers if they wanted to hold their market share. For the first time ever, CPG will spend a greater percentage of its budget on mobile ads than the national rate (71.1% versus 69.2%).

Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

It suggested lower financial literacy and free food and snacks in branch locations may contribute to this preference. When shopping for life insurance, one-third of Gen Z preferred a phone call with an insurance rep, and 30.4% preferred an in-person meeting with a broker or financial advisor.

Nonperishable is the most popular online grocery category, but most buyers are also purchasing fresh and frozen foods. A March 2021 survey from ecommerce platform PowerReviews found that more than half of grocery shoppers had digitally purchased fresh (56%) and frozen foods (54%). However 70% of respondents had purchased nonperishable packaged foods, like cereal, canned food, and snacks.