On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

These added taxes hit Argentina’s entrepreneurs and small businesses especially hard—many of whom pay by credit card and rely on Facebook’s and Google’s digital advertising tools to effectively target their products and services to consumers. Smaller businesses forced to reduce their social media ad buys may see reduced results as they turn to free, organic actions instead.

D2C can also be a lifeline for brick-and-mortar SMBs threatened by the pandemic and its effects. Since scores of SMBs were forced to shutter their physical stores following government mandates, many faced a major revenue squeeze—or worse.

In this Meet the Analyst Webinar, eMarketer principal analysts Jillian Ryan and Andrew Lipsman examined shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They shared insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.

“They said, ‘Don’t make it about us, make it about the small-business heroes, their quest in life, what got them to where they are, and what’s happened since COVID-19 hit.’”. The 10-part series featured Chapman interviewing small-business owners and an RBC economist in the related fields. “RBC didn’t have any editorial control over topics,” Chapman said.