Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

This diverse group is comprised of immigrants, small-business owners, and freelancers, among others—all of whom could benefit from tailor-made solutions. Banks will use AI to provide customers with bespoke experiences.

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

In this Meet the Analyst Webinar, eMarketer principal analysts Jillian Ryan and Andrew Lipsman examined shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.

These added taxes hit Argentina’s entrepreneurs and small businesses especially hard—many of whom pay by credit card and rely on Facebook’s and Google’s digital advertising tools to effectively target their products and services to consumers. Smaller businesses forced to reduce their social media ad buys may see reduced results as they turn to free, organic actions instead.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They shared insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.