In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

This report features our latest forecast for UK ad spending, including breakouts by media, format, and company. It also examines how the pandemic affected the ad market last year, and how new dynamics may play out in the future.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

Facebook has heavily marketed itself to small businesses, and it had more than 8 million active advertisers around the world as of Q4 2019. In March, it launched a $100 million grant program providing assistance and ad credits to small businesses.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Chris Record, senior vice president of ad product management at Pandora, said that ad spending from large advertisers has been relatively consistent during the pandemic. The biggest ad spending falloffs have come from local small to medium-sized businesses (SMBs).

While 75% said they believed that Facebook would drive increased ad spending across platforms through Facebook Shops, only 13% said they planned to participate (with another 58% indicating they were unsure). Given Facebook Shops’ focus on SMBs, this initial reticence makes sense.

Small businesses have been top of mind for Snapchat during Q1. Its new partnership with Gannett and acquisition of StreetCred, for example, indicate that it’s after local ad dollars in its core markets in North America. Monetization. Here are the highlights from our March forecast for Snapchat ad revenues worldwide and how it compares with our previous forecast, completed in October 2020:.

The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year.

Paid search (particularly mobile search) and social media depend heavily on small businesses, which are being devasted by the pandemic. A BrightLocal survey of local marketers worldwide (largely, but not exclusively, small businesses) reported that 28% of respondents had paused all marketing.

The apps in this category are competing not only for social network time spent (and the accompanying ad dollars), but also digital video time spent (and its ad dollars).

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

That was supercharged during the lockdown and was illustrated by the drop in ad spending overall while digital ad spending rose. Social platforms and video placements will become increasingly important channels to consumers. Shallow “cause marketing” is never a good look.

Last month, Facebook announced the launch of Facebook Shops, which will make it easier for small businesses to set up an online store that consumers will be able to access on both Facebook and Instagram. While it’s uncertain when this feature will become available to small businesses and consumers in the UK, we believe it will be another contributing factor behind social buyer growth.

Amazon’s base of advertisers will expand beyond its core of small and medium-sized businesses (SMBs) on its marketplace. Large multinational brands will invest more in sponsored search and brand-building ads, while advertiser categories nonendemic to Amazon, such as financial services, will focus on offerings through Amazon DSP and streaming TV ads.