In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

This report features our latest forecast for UK ad spending, including breakouts by media, format, and company. It also examines how the pandemic affected the ad market last year, and how new dynamics may play out in the future.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

Facebook has heavily marketed itself to small businesses, and it had more than 8 million active advertisers around the world as of Q4 2019. In March, it launched a $100 million grant program providing assistance and ad credits to small businesses.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

In an October 2021 PayPal survey, promoting and selling on social media ranked as the top ways small and medium-sized businesses (SMBs) in Singapore were using to grow during the pandemic. Accordingly, Facebook and Instagram ad revenues in Southeast Asia increased by 36.4% year over year during Q3 2021, to a monthly average of $2,409.94 per ad account, according to Emplifi data cited by The Drum.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Chris Record, senior vice president of ad product management at Pandora, said that ad spending from large advertisers has been relatively consistent during the pandemic. The biggest ad spending falloffs have come from local small to medium-sized businesses (SMBs).

Paid search (particularly mobile search) and social media depend heavily on small businesses, which are being devasted by the pandemic. A BrightLocal survey of local marketers worldwide (largely, but not exclusively, small businesses) reported that 28% of respondents had paused all marketing.

The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year.

Small businesses have been top of mind for Snapchat during Q1. Its new partnership with Gannett and acquisition of StreetCred, for example, indicate that it’s after local ad dollars in its core markets in North America. Monetization. Here are the highlights from our March forecast for Snapchat ad revenues worldwide and how it compares with our previous forecast, completed in October 2020:.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

While 75% said they believed that Facebook would drive increased ad spending across platforms through Facebook Shops, only 13% said they planned to participate (with another 58% indicating they were unsure). Given Facebook Shops’ focus on SMBs, this initial reticence makes sense.

Other lines like small business insurance are not required, and the consideration cycle can be much longer. In order to convince small business owners to earmark coveted funds for insurance, marketers must demonstrate a strong value proposition. Regional considerations. Pricing and regulations differ by state, forcing CMOs to adjust messaging as well as budget allocation accordingly.

Last month, Facebook announced the launch of Facebook Shops, which will make it easier for small businesses to set up an online store that consumers will be able to access on both Facebook and Instagram. While it’s uncertain when this feature will become available to small businesses and consumers in the UK, we believe it will be another contributing factor behind social buyer growth.

The apps in this category are competing not only for social network time spent (and the accompanying ad dollars), but also digital video time spent (and its ad dollars).