AUG 18, 2020
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.
JUL 16, 2019
As a result, small businesses, like their larger counterparts, have continued to advertise on Facebook despite its problems. A Q2 2019 poll by CNBC and SurveyMonkey found little difference in the percentage of small businesses that were buying ads on Facebook compared with Q2 2018. However, 60% of the surveyed small businesses weren’t advertising on Facebook at all as of Q2 2019.