eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.
Consumers are taking their purchases online more and more these days, smartphones included. Google shares three key strategies to leverage a holistic digital approach for a successful smartphone launch.
Apple is settling an antitrust case allowing developers for more app price points, and ostensibly allows them to communicate directly with users about alternative purchase options. The settlement is seen as a minor capitulation benefitting US-based developers earning less than $1M a year. US senators introduced a bill this month to curb anticompetitive app store policies.
Mobile buyers in France who use a smartphone for purchases outnumber tablet buyers by almost 2-to-1, and that gap is growing. An estimated 82.1% of France’s mobile buyers will be smartphone buyers in 2021, while only 43.2% of mobile buyers will purchase with a tablet.
Beyond the chart: Even with the rapid growth of headset shipments over the next five years, AR/VR sales are quite small compared to global smartphone sales, which hit 1.3 billion in 2021, per International Data Corporation. That presents a challenge for headsets since AR/VR is predominantly accessed via smartphone right now.