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  • Report
     | 
    OCT 22, 2021

    Spanish-language podcasting, and podcast penetration within Spanish-speaking populations, will rise in tandem over the next few years. In 2021, Spain will have the highest podcast penetration rate (30.0% of internet users) among countries with limited English proficiency, and Mexico will post a higher rate (25.8% of internet users) than much of Europe.

  • Report
     | 
    OCT 21, 2021

    As with live radio, penetration was far greater in high-income homes. Live TV viewing was less popular among younger internet users than with their elders in Q1. Some 74.1% of those ages 16 to 24 had watched live broadcast TV in the prior month, but that share was over 90% for the 35-to-64 group.

  • Report
     | 
    OCT 21, 2021

    Digital audio penetration remains lower than in several other parts of the world. Just 56.4% of respondents had listened to digital music, podcasts, audiobooks, or other audio content in the month prior, a slight decline since 2020. Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average.

  • Report
     | 
    APR 7, 2022

    In 2021, the country ranked fifth globally in podcast penetration among internet users, at 32.8% (behind the US, Sweden, Norway, and Australia), per our forecast. Podcasts are a sticky medium.

  • Report
     | 
    MAY 27, 2021

    In podcast penetration and usage, Canada ranks No. 2 among select countries in the Edison and Triton study: 38% of adults there were monthly podcast listeners, 2 percentage points less than in the US. The Media Technology Monitor polling put Canada’s monthly podcast listenership at 31% of the adult population in fall 2020, up from 26% two years prior.

  • Article
     | 
    OCT 25, 2021

    Spanish-language podcasting, and podcast penetration within Spanish-speaking populations, will rise in tandem over the next few years. In 2021, Spain will have the highest podcast penetration rate (30.0% of internet users) among countries with limited English proficiency, and Mexico will post a higher rate (25.8% of internet users) than much of Europe.

  • Article
     | 
    AUG 14, 2020

    In podcast penetration and usage, Canada ranks at the top of selected countries surveyed by Edison Research and Triton Digital in the latest annual installment of “The Infinite Dial,” which has been tracking podcast listeners in Canada since 2018. For podcast penetration, 37% of adults in Canada were monthly podcast listeners, the same as in the US.

  • Article
     | 
    MAY 18, 2021

    This growth will continue into 2022, as digital audio penetration approaches half of China's over 1.4 billion population. More like this:. Audio: How Spotify might become the Netflix of audio, radio preferences, and voice ad best practices. Article: China Digital Ad Spending 2021: Tech giants keep on cashing in. Article: How women’s digital habits are evolving in China in 2021.

  • Report
     | 
    JUL 23, 2020

    In podcast penetration and usage, Canada ranks at the top of selected countries surveyed by Edison Research and Triton Digital in the latest annual installment of “The Infinite Dial,” which has been tracking podcast listeners in Canada since 2018. For podcast penetration, 37% of adult respondents in Canada were monthly podcast listeners, the same level as in the US.

  • Report
     | 
    NOV 16, 2020

    Smart speaker penetration is lower in Germany and France. In Germany, there will be 11.4 million smart speaker users, or 13.7% of the population. By 2022, users will total 12.5 million users (14.9% of the population). In France, the number of smart speaker users—which has grown robustly in recent years—will reach 9.5 million, or 14.1% of the population.

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