A new Nest update will make Google’s smarthome devices compatible with the Matter smarthome standard. The move could add momentum towards a push for a unified smarthome ecosystem and presents Google with access to a quickly growing supply of smart devices.
As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.
Further down the list of popular categories were smarthome devices, purchased by 16%. Of those respondents, 64% said they bought Amazon-branded ones, such as Echo smart speakers, which nearly one-fifth of the US population will use this year, according to our estimates. Consumer preference for Amazon’s own smarthome devices is sure to reverberate through the industry.