The share of US households adopting smart home devices will grow to 41.9% this year as consumers increasingly demand convenience and data transparency.

Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?

Smart home devices, such as remotely-controlled security systems, followed the same trend. Penetration of these products climbed from 13.5% to 18.5% YoY. As in 2020, smart home device ownership remained several percentage points greater among 25- to 34-year-olds and affluents. Smart TV ownership in China declined between 2019 and 2020 but increased in H1 2021 to 38.0%.