The connected TV giant’s focus on ad revenue and interoperability could give it an advantage over competitors like Amazon and Google in the smarthome space.
A new Nest update will make Google’s smarthomedevices compatible with the Matter smarthome standard. The move could add momentum towards a push for a unified smarthome ecosystem and presents Google with access to a quickly growing supply of smart devices.
Further down the list of popular categories were smarthomedevices, purchased by 16%. Of those respondents, 64% said they bought Amazon-branded ones, such as Echo smart speakers, which nearly one-fifth of the US population will use this year, according to our estimates. Consumer preference for Amazon’s ownsmarthomedevices is sure to reverberate through the industry.