Smarthomedevices, such as remotely-controlled security systems, followed the same trend. Penetration of these products climbed from 13.5% to 18.5% YoY. As in 2020, smarthomedeviceownership remained several percentage points greater among 25- to 34-year-olds and affluents. Smart TV ownership in China declined between 2019 and 2020 but increased in H1 2021 to 38.0%.
A new Nest update will make Google’s smarthomedevices compatible with the Matter smarthome standard. The move could add momentum towards a push for a unified smarthome ecosystem and presents Google with access to a quickly growing supply of smart devices.
Further down the list of popular categories were smarthomedevices, purchased by 16%. Of those respondents, 64% said they bought Amazon-branded ones, such as Echo smart speakers, which nearly one-fifth of the US population will use this year, according to our estimates. Consumer preference for Amazon’s ownsmarthomedevices is sure to reverberate through the industry.