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    Report
     | 
    JAN 7, 2021

    Snapchat, an early entrant in the smart glasses space with Spectacles, has a long history of fostering and promoting AR. It was fairly quiet on the wearable side of AR in 2020 (Spectacles do still exist but aren’t heavily marketed), but we think it will make more noise about AR glasses this year.

    Audio
     | 
    OCT 10, 2019

    eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.

    Article
     | 
    JAN 22, 2019

    Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.

    Report
     | 
    NOV 5, 2020

    It also announced a partnership with wearable tech startup NuEyes to offer assistive smart glasses that use virtual reality (VR) to enhance the vision of people who are legally blind and enable them to watch live TV and on-demand content through the Xfinity Stream app.

    Report
     | 
    MAR 5, 2020

    Other promising prototypes and products include Abeye’s Lexilens smart glasses that help people with dyslexia stay focused and improve their ability to read and write; Valencell’s blood-pressure-sensing earbuds; and Healium’s VR and AR platform that uses real-time brain wave and heart rate data to detect and slow down users’ feelings of anxiety within a virtual environment.

    Report
     | 
    JAN 3, 2019

    Bragi Dash Pro provides a range of smart functions and also allows for menu navigation with head movements. Smart Glasses. Although Google Glass never had a large-scale consumer launch, it nonetheless succeeded in introducing the concept of smart glasses to the world.

    Report
     | 
    FEB 20, 2019

    These included Focals by North, smart glasses that enable users to send and receive messages, see turn-by-turn directions, make phone calls and use voice control; the Vuzix Blade, which looks similar to regular sunglasses but includes a smart display that can sync with a smartphone; and RealMax and Nreal AR glasses, both products from Chinese companies.

    Report
     | 
    OCT 28, 2019

    Amazon just introduced a slate of Alexa-enabled devices in time for the holidays that includes Echo Buds (Amazon’s wireless earbud answer to Apple’s AirPods), Echo Frames (smart glasses) and a host of new stationary Echo devices at a range of price points. And it’s also creating a new product category with the Echo Loop, a voice-activated ring that makes Alexa a fully portable experience.

    Article
     | 
    OCT 3, 2019

    Others have also explored the use of body-worn cameras and smart glasses to do the same. Weidmann told New York Magazine that he’s already seen some companies more formally link their security and marketing operations. According to the article, he recently worked with The Home Depot to help marketing staffers use security footage to track shoppers and observe which products they browsed.

    Interview
     | 
    SEP 28, 2018

    And on the flip side, smart glasses are evolving. The emergence of [Microsoft] HoloLens was not even possible in 2009. The hardware and the chips powering devices are evolving so fast that the AR experiences we see today will be rudimentary in three to five years. Marketers need to be ready.

    Tony Bevilacqua, Tom Emrich, Adam Fingerman, Ben Gaddis, Jeff Lucas, Keith Soljacich, Jacob Taylor
    Founder, CEO , Partner, Co-Founder, Chief Experience Officer, President, Vice President, Head of Americas Sales and Global Teams, Vice President, Experiential Technology, Founder, CEO
    Cognitive3D, Super Ventures, ArcTouch, T3, Oath, Digitas, Civitas Marketing
    Report
     | 
    OCT 3, 2019

    Others have also explored the use of body-worn cameras and smart glasses to do the same. Weidmann told New York Magazine that he’s already seen some companies more formally link their security and marketing operations. According to the article, he recently worked with The Home Depot to help marketing staffers use security footage to track shoppers and observe which products they browsed.

    Report
     | 
    OCT 1, 2018

    However, the percentages that would choose smart glasses for such things as wayfinding (38%) and “how to” (33%) were relatively high. Market forecasts also suggest a migration to wearables, though there is disagreement on how long it will take.

    Report
     | 
    MAY 30, 2019

    Some of these devices are currently tethered to smartphones, such as some types of smartwatches and hearables, but 5G networks will allow more of them to become fully autonomous. 5G may also enable smaller electronics housing for smart glasses or headsets, which may also replace some smartphone use cases. In 2019, 22% of US adults will own a wearable, mostly fitness trackers and smartwatches.

    Report
     | 
    FEB 26, 2019

    This will improve smartphone-based AR, it will also permit smart glasses and VR headsets to become smaller, with more of the hardware geared toward displays and sensors, and less toward computing power. AR and VR devices are likely to grow very quickly in the next few years. 5G won’t be the only reason, but its spread will contribute to growth in AR/VR device shipments.

    Article
     | 
    SEP 24, 2019

    In May 2019 polling by Fluent for The Smart Wallet, 29% of 55- to 64-year-olds said they prefer to redeem coupons and rebates through their phones, nearly matching the 31% who said they prefer using printouts. (The rest said they had no preference.). That said, boomers are less likely than younger consumers to roam a store with smartphone in hand.

    Report
     | 
    SEP 24, 2019

    MacPherson points to the physical challenge of manipulating a smartphone in-store for an older shopper who is wearing reading glasses and trying to cope with “fat fingering” on a phone’s screen. “A tablet is a much more friendly device that’s portable and yet has a bigger screen size.”.

    Report
     | 
    DEC 5, 2018

    For example, Oliver KH Lai, general manager of a Beijing-based shopping, office and hotel complex, and his team hosted an event for men that coached them in fashion and lifestyle skills, such as matching glasses and hairstyles with apparel, or even how to set a chic dinner table, drawing on the expertise of various merchants in the mall.

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