What are the fastest-growing areas of programmatic display in the US? Broken out by device, programmatic ad spending will grow fastest on CTV, where we predict 52.9% growth in 2021. In terms of formats, video will continue to drive faster growth than nonvideo display across all devices.

“PMP deals have increased substantially this year, with buyers and sellers eager for a more reliable and consistent stream of revenue at a time when budgets are strained,” said Pierce Cook-Anderson, country manager for Northern Europe at Smart AdServer.

Display and Search Ad Spending. The industry’s sharp decline in ad spend will affect all digital formats, with spending on display, search, social, and other channels falling by high-double-digit rates. Display and search will see similar levels of spend—£458.0 million ($584.5 million) on display and £499.1 million ($637.1 million) on search.

In June, Facebook expanded Messenger Rooms to its Portal smart display and videophones, along with new AR functionalities for the video-calling device, like backgrounds and virtual cards that users can send to each other while on the call. WhatsApp Group Calls: Facebook announced that it would be expanding WhatsApp Group Calls to up to eight people at a time.

Smart mirrors, touchscreen wall displays and an augmented reality (AR) foot comparison chart are some of its digital efforts to drive traffic to physical retail locations. “We’re integrating [the stores] with data and technology,” Margolis said. “We’ve revamped our omnichannel approach and created new floor plans that are designed for social distancing.

And these estimates should not be interpreted to assume that all programmatic display transactions carry fees of around 33%, or that all programmatic display buying results in only $0.67 on the dollar going to publishers.

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

Ideally, the arrangement would deploy Google’s Display & Video 360 (DV360) platform for activation, fed by WideOrbit local cable and network affiliate ad inventory that is ordinarily purchased on a person-to-person basis. Google is also seeking national TV inventory and will be integrating its DV360 platform with SSP clypd during Q4 2019.

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

Google’s Smart Shopping campaigns reach shoppers across Google Search, Display, YouTube and Gmail with advanced optimization features that help you hone in on new customers based on a standard new customer definition or a brand’s custom definition. Step 3: Drive profitable growth with advanced bid strategies and a comprehensive measurement framework.