“PMP deals have increased substantially this year, with buyers and sellers eager for a more reliable and consistent stream of revenue at a time when budgets are strained,” said Pierce Cook-Anderson, country manager for Northern Europe at Smart AdServer.

What are the fastest-growing areas of programmatic display in the US? Broken out by device, programmatic ad spending will grow fastest on CTV, where we predict 52.9% growth in 2021. In terms of formats, video will continue to drive faster growth than nonvideo display across all devices.

Display and Search Ad Spending. The industry’s sharp decline in ad spend will affect all digital formats, with spending on display, search, social, and other channels falling by high-double-digit rates. Display and search will see similar levels of spend—£458.0 million ($584.5 million) on display and £499.1 million ($637.1 million) on search.

That month, Baidu also released a “senior mode” on its Xiaodu Smart Display that includes enhanced voice recognition. Enabling easier access to customer support. In February 2021, Alibaba launched the Little Quilted Jacket Project (小棉袄计划) on its ecommerce platform Taobao.

Facebook’s hardware ventures—VR headsets, smart glasses, a home smart display, and a planned smartwatch—all exist within the broader context of Facebook’s real revenue source: monetizing user data for advertising. In this regard, Facebook stands to benefit financially from AR hardware that could unlock novel forms of intimate user data.

Snap, maker of the social messaging app Snapchat, is rumored to be working on a pair of its Spectacles smart glasses with AR-capable displays, according to The Information. The displays would mark a significant technological improvement over previous Spectacles models, and would move Snap closer toward offering true AR hardware.

In June, Facebook expanded Messenger Rooms to its Portal smart display and videophones, along with new AR functionalities for the video-calling device, like backgrounds and virtual cards that users can send to each other while on the call. WhatsApp Group Calls: Facebook announced that it would be expanding WhatsApp Group Calls to up to eight people at a time.

And these estimates should not be interpreted to assume that all programmatic display transactions carry fees of around 33%, or that all programmatic display buying results in only $0.67 on the dollar going to publishers.

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

"Although smart display speakers like the Google Home Hub and Amazon Echo Show are growing in popularity, they still make up a small share of the market, so the main hindrance to buying through smart speakers—the inability to view products—will remain relevant," Chung said.

Smart mirrors, touchscreen wall displays and an augmented reality (AR) foot comparison chart are some of its digital efforts to drive traffic to physical retail locations. “We’re integrating [the stores] with data and technology,” Margolis said. “We’ve revamped our omnichannel approach and created new floor plans that are designed for social distancing.

Ideally, the arrangement would deploy Google’s Display & Video 360 (DV360) platform for activation, fed by WideOrbit local cable and network affiliate ad inventory that is ordinarily purchased on a person-to-person basis. Google is also seeking national TV inventory and will be integrating its DV360 platform with SSP clypd during Q4 2019.