eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

“They said, ‘Don’t make it about us, make it about the small-business heroes, their quest in life, what got them to where they are, and what’s happened since COVID-19 hit.’”. The 10-part series featured Chapman interviewing small-business owners and an RBC economist in the related fields. “RBC didn’t have any editorial control over topics,” Chapman said.

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.