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| MAY 12, 2022
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| DEC 16, 2021
In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.
Article
| SEP 22, 2021
Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.
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| MAY 12, 2022
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| MAR 15, 2022
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| FEB 25, 2022
Audio
| AUG 18, 2020
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.
Report
| APR 29, 2021
These added taxes hit Argentina’s entrepreneurs and small businesses especially hard—many of whom pay by credit card and rely on Facebook’s and Google’s digital advertising tools to effectively target their products and services to consumers. Smaller businesses forced to reduce their social media ad buys may see reduced results as they turn to free, organic actions instead.
Report
| APR 29, 2021
Traditional advertising suffered during the pandemic. Budgets that were destined for these channels were shifted over to digital options, instead. Fueled particularly by massive video gains, digital ad spending will account for more than three-quarters of total media spend in the UK this year. How did the pandemic affect the UK ad market? H1 2020 was a tough period for the whole ad industry.
Article
| NOV 12, 2021
Pat Bigatel: There’s been a lot of focus at Amazon on empowering small and medium businesses (SMBs). Many SMBs told us that they focus on expanding omnichannel retail. So by understanding the needs of local sellers, we introduced local selling on our platform.
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| MAR 18, 2021
Fully staffed full-service bank branches become less important with better mobile banking, but they remain a key point of contact for small and medium-sized businesses (SMBs).
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| JUN 17, 2020
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| JAN 19, 2021
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| JUN 17, 2020
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| JUN 17, 2020
Article
| JUL 21, 2021
The addition of checking and savings accounts offers US small and medium-sized businesses (SMBs) a robust suite of banking products—and the fintech’s vast merchant network could help it acquire new customers.
Article
| MAY 26, 2021
Square's new SMB offerings could tee up deposit product launch, and its merchant network could help it emerge as a significant threat to the likes of JPMorgan and Bank of America.
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| AUG 27, 2020
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| SEP 16, 2020
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| SEP 29, 2021
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| MAR 18, 2021
Report
| APR 23, 2020
Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.
Report
| JUL 23, 2020
“They said, ‘Don’t make it about us, make it about the small-business heroes, their quest in life, what got them to where they are, and what’s happened since COVID-19 hit.’”. The 10-part series featured Chapman interviewing small-business owners and an RBC economist in the related fields. “RBC didn’t have any editorial control over topics,” Chapman said.
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| APR 22, 2020
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| JUN 16, 2020