In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

These added taxes hit Argentina’s entrepreneurs and small businesses especially hard—many of whom pay by credit card and rely on Facebook’s and Google’s digital advertising tools to effectively target their products and services to consumers. Smaller businesses forced to reduce their social media ad buys may see reduced results as they turn to free, organic actions instead.

Traditional advertising suffered during the pandemic. Budgets that were destined for these channels were shifted over to digital options, instead. Fueled particularly by massive video gains, digital ad spending will account for more than three-quarters of total media spend in the UK this year. How did the pandemic affect the UK ad market? H1 2020 was a tough period for the whole ad industry.

Pat Bigatel: There’s been a lot of focus at Amazon on empowering small and medium businesses (SMBs). Many SMBs told us that they focus on expanding omnichannel retail. So by understanding the needs of local sellers, we introduced local selling on our platform.

Fully staffed full-service bank branches become less important with better mobile banking, but they remain a key point of contact for small and medium-sized businesses (SMBs).

The addition of checking and savings accounts offers US small and medium-sized businesses (SMBs) a robust suite of banking products—and the fintech’s vast merchant network could help it acquire new customers.

Square's new SMB offerings could tee up deposit product launch, and its merchant network could help it emerge as a significant threat to the likes of JPMorgan and Bank of America.

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

“They said, ‘Don’t make it about us, make it about the small-business heroes, their quest in life, what got them to where they are, and what’s happened since COVID-19 hit.’”. The 10-part series featured Chapman interviewing small-business owners and an RBC economist in the related fields. “RBC didn’t have any editorial control over topics,” Chapman said.