This insight helped propel Sleep Country’s rapid digital transformation over the past five years. The first disruptive force was the bed-in-a-box trend, introduced by D2C brands like Casper and Endy (the Canadian company since acquired by Sleep Country). Then the pandemic hit, and Sleep Country had to accelerate its ecommerce offerings in response to retail lockdowns across the country.

Some consumers are more willing to use apps to track exercise, sleep, and weight. About 25% of consumers say they currently use an app to track their sleep. And 34% of adults indicate they would use an app to track their sleep, per Morning Consult. The big takeaway: Mental health platforms will need to be ultra-transparent about patient privacy to maintain long-term consumer adoption.

The program uses Withings' connected devices (smart scales, watches, thermometers and blood pressure cuffs) to monitor health metrics like heart rate, blood pressure, and sleep patterns. How we got here: Withings has been inching into the RPM space for a while now, so a full-on launch of its own RPM product makes sense.

Don’t sleep on Twitter. Twitter’s potential for brands remains strong. As the third most used social media platform in Canada, it still outranks Snapchat and TikTok. Brand programs in the country that focus on events, like the Olympics or elections, have been the focus of Twitter promotion.

The study also found that 61% of respondents with a chronic sleep condition digitally tracked how they sleep. That’s significantly greater than the 9% of US adult internet users who said they track their sleep using an app or device, per a March 2021 Invisibly survey. In fact, patients digitally track more than just the metrics related to their chronic condition:.

Headspace specializes in meditation and mindfulness techniques to reduce stress and anxiety as well as improve sleep.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the end of Quibi, Facebook's mini social networks called "Neighborhoods," Uber reclassifying drivers as employees, whether ads near political content affect brand perceptions, the state of Facebook post-election, how long Americans spend looking for things they've lost, a creature that sleeps while moving, and more.

Sleep. This score is calculated by measuring total sleep time, sleep efficiency (total time in bed), restfulness, REM sleep, deep sleep, and timing. A score of 95 is “optimal,” meaning I went to bed at a typical hour for me, didn’t spend much time awake, and got more deep sleep than the average person, which is 15% to 20%, according to Oura. Overall results were right on par with Fitbit.

Don’t Sleep on Twitter. Twitter’s potential for brands remains strong. As the third most used social media platform in Canada, it still outranks Snapchat and TikTok. Brand programs in the country that focus on events, like the Olympics or elections, have been the focus of Twitter promotion.

., sleep, hair, and skincare supplements) to the retailers’ websites. And earlier this year, Ro announced it’s launching its men’s over-the-counter products (like supplements for heart health) at 4,600 Walmart locations across the US, which will be coupled with an online shopping option. Prediction. The lines between healthcare and retail will blur even faster in 2022.

One of the early D2C winners, Casper built a consumer-friendly brand around the value of sleep—in stark contrast to companies like Mattress Firm and American Mattress. Casper’s short time on the public markets was a disaster, as the company saw growth stall while hemorrhaging on the bottom line. In November 2021, the company announced its acquisition by a private equity firm. Peloton.

It also rolled out a new sleep tracking feature. It’s likely Fitbit is trying to stand out among consumers as its rival Apple continues to boost the Watch’s health tools and dominate wearables market share. 2. In April, Google teamed up with major health system Beth Israel Deaconess Medical Center (BIDMC) to let providers use the tech giant’s clinical search tool, Care Studio.

Girls also overindexed boys on depression, 31% versus 18%, and sleep issues, 24% versus 21% (C.S. Mott Children’s Hospital, 2021). Females, lower-income, and unmarried individuals ages 18 to 29 experienced significantly more distress than other segments of the same age group (Pew Research Center).

Apple’s shift away from tech doesn’t come at the expense of its brand: Once known for its sleek hardware, Apple is now focusing on media.

Exercise, nutrition, weight loss, and sleep were the top uses among the respondents. The results, published in February 2022, showed 28% of respondents said they currently used at least one mobile health app, while 16% said they had used one in the past but not currently.

This compares with conventional ADHD medications that commonly include side effects like sleep and eating issues and headaches. DTx can also play an important role in bridging gaps between physician visits, particularly for patients who need more frequent care and support.

The same research found that Gen Zers were more willing than the general population to give up coffee, sleep, seeing extended family, and watching TV for a year if it would reverse climate change. They were less likely to want to give up fast food, gaming, and social media.

About 60% of migraine patients report the frequency of their migraines increased due to factors like stress and disruption in sleep habits, according to a September 2020 study. And there’s an even larger opportunity among pediatric patients, especially since parents of these patients are likely seeking safer, medication alternatives:.