On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

Thus, a multiscreen approach is vital to getting eyes and ears on your candidate or cause. In other words, in addition to linear TV, OTT, CTV, addressable TV, video-on-demand (VOD), and other digital elements should be considered as part of the ticket.

The big takeaway: While Branded Mission is primarily geared toward advertisers, it should simultaneously help TikTok grow its bona fides as arguably the most creator-friendly of all social media platforms. These ad initiatives are part of why we forecast TikTok’s advertising revenues to triple this year, surpassing Twitter and Snapchat combined.

Airbnb burnishes its reputation: Airbnb said it would host 100,000 Ukrainian refugees at no cost, while simultaneously halting operations in Russia and Belarus. The company benefited from a grassroots campaign to put money in the hands of Ukranians.

eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the implications of TikTok suing the US government, smartphone use while watching TV, a potential new tech agency, Instagram's new "Suggested Posts," the status of cord-cutting, how you can tell the temperature by counting cricket chirps and more.

Rogan said on Sunday he would “try harder to get people with differing opinions” on his podcast while simultaneously defending his guests as “very intelligent, very accomplished people.” It was his first public response to the growing uproar against Spotify. Spotify announced over the weekend that it will add a content advisory message to any programming that discusses COVID-19.

More on this: The ruling, which backs up a 2020 decision expanding the 6GHz Wi-Fi band, could make existing Wi-Fi 6E routers more efficient by enabling multiple streams to broadcast simultaneously without interference, per The Verge. Top speeds for Wi-Fi 6 are 30% faster than the fastest speeds for Wi-Fi 5. The standard’s performance excels in busy networks with lots of connected devices.

In a Q2 2021 survey by TiVo, 68% of adult internet users in North America indicated that their attention is split while watching content on a TV, as they simultaneously use other devices, especially smartphones. Privacy-minded consumers are wary of how brands manage their data, and they expect transparency.

Gen Z is simultaneously focused on earning income, saving for short-term needs, and saving for retirement (Logica Research). Financial literacy is a top priority for Gen Zers.

It notes that because DeFi isn’t regulated like the traditional financial system, loans that at face value are overcollateralized can quickly become risky as that collateral gets used for simultaneous loans and investments. Margins on decentralized exchanges are often higher than regulated exchanges as well—Binance has allowed up to 125-fold leverage.

Simultaneously, the market’s maturity will force them to go head-to-head for a greater share of spend as cashlessness shifts transactions to mobile. But with the duopoly drawing some scrutiny from a government keen to rein in or harness that power, other payment powerhouses may have renewed opportunity to grab market share. China Proximity Mobile Payments.

Simultaneously, the market for solutions that support disbursement tech—like Adobe’s Mastercard deal that speeds verification—will expand. Providers Will Venture Into Real-Time Payments. Real-time payouts will become the most common disbursement channel in 2022 after tripling year over year in 2021, per PYMNTS and Ingo Money—making the offering a need-to-have for payers.

For instance, a single household could share one Prime Video login that is simultaneously accessed across a game console like an Xbox, a Chromecast, a Roku streaming stick, and a smart TV.

Walmart is aggressively exploring livestreaming commerce, including a multiplatform holiday 2021 shopping event held simultaneously on Facebook, YouTube, Twitter, TikTok, Instagram, and Walmart.com. YouTube introduced YouTube.com/Shopping, a temporary hub for livestream shopping events. It also plans to build out video-on-demand and personalized shopping tools.

Lee’s reference to online TV underscores the multiscreen nature of broadcast contracts. Increasingly, the deals not only have a digital component, but they also give broadcast networks significant leeway into whether to put any given game on their linear or digital outlets.

Creating distinctive assets, a well-honed message, and breakthrough content for digital ad campaigns can achieve both branding and performance simultaneously. Brands should leverage performance data to drive positive ROI, but without overoptimizing and targeting too narrowly. Connected TV (CTV) is a unique, emerging ad medium that blends the best of both worlds and scales up to cast a wider net.

This strong engagement indicates that it’s effective at building brand awareness while simultaneously driving conversions. Sponsored Display. This newer PPC ad product, which debuted in 2019, is quickly gaining traction. “The biggest push that Amazon is making across all of its ad products is Sponsored Display,” Perpetua’s Epstein said.

As those platforms continue to develop their shopping-related AR toolkits—and TikTok works on its own offering—they are simultaneously creating new opportunities for marketers to cash in on social commerce dollars. We expect US shoppers to spend $45.74 billion on products or services ordered via social platforms in 2022. That’s up by close to $10 billion from 2021.