How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.

Retailers need to take note of consumers’ shifting shopping behaviors: Rising inflation and supply chain shortages have driven consumers to adjust where and how they spend their money.

Insider Intelligence spoke with Liz Hershfied, senior vice president and head of sustainability at Madewell, about how Madewell has repositioned itself to adopt sustainability into the brand’s ethos and the steps other retail companies should take to encourage sustainable shopping behaviors.

The pandemic, along with shifts in consumer health behavior, have heightened the need for medical payments innovation. With unpaid US medical debt approaching $200 billion, healthcare providers must take a patient-centered approach to enhancing their payment infrastructures.

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.

Gen Xers have taken a hit from the pandemic. But in midcareer and with bigger-than-average households, they remain too important a cohort for marketers to ignore. Thus, it’s essential see how their finances, shopping behavior, and digital usage shape up amid the pandemic.

The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.

Behavior: This may be anonymous, such as browsing behavior, or about a known customer, such as how often they shop with a brand. Attributes: Includes a broad range of elements, from a customer’s age or gender to the car they drive and whether they have a yard.

Rising prices have US adults lowering their costs, and 51% of these cost-cutters are spending less on dining out. Other expenses are in their crosshairs as well: 47% are shelling out less for clothing, toys, travel, and entertainment.

Though half of Gen Z hasn’t yet reached adulthood, it’s well on its way to becoming a financial juggernaut. Here’s an overview of this generation’s unique financial attitudes and behaviors.

Google’s EU antitrust woes multiply: Sweden’s PriceRunner sues Google for skewing search results toward its own shopping service. The move could prompt more legal action from European shopping services.

It’s been six years since Amazon’s inaugural Prime Day, and since then, the sales bonanza has evolved from the unofficial kickoff of back-to-school shopping into an event other major retailers try to emulate—so much so that the ecommerce giant has tried to obfuscate when the annual sales day will occur.

Marketers must look past some familiar stereotypes of millennial life—about their digital usage, shopping behavior, finances and attitudes toward homeownership—to grasp the realities of how this cohort has evolved.