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  • Article
     | 
    MAY 13, 2022

    Insider Intelligence spoke with Duncan Blair, SVP of marketing, support and sales at Article, about best strategies to convey to customers the “feel” of products and shoppable video.

  • Audio
     | 
    JAN 27, 2021

    eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

  • Article
     | 
    MAY 7, 2021

    NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

  • Article
     | 
    FEB 15, 2022

    Providers will streamline checkout processes through services like mobile browser extensions that target shoppers’ preferred channels, tighter super app integrations, and new tech like shoppable video.

  • Article
     | 
    MAR 4, 2021

    The rest of the world is waking up to the potential of shoppable livestreams, but it’s old news to China’s short-form video players and ecommerce platforms. Short-video leaders Douyin (TikTok’s sister app) and Kuaishou (known outside of China as Kwai) have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.

  • Report
     | 
    APR 9, 2021

    Publishers said they’re also exploring episodic video series or livestreaming video for Instagram or YouTube as part of their affiliate-driven omnichannel strategies. Though most were still in early stages of active discussion, development, or experimentation, they said video is an important growth focus.

  • Article
     | 
    JUN 15, 2022

    That leaves more than 50 million Prime households still outside the reach of the devices’ shoppable video ads. More like this:. Report: Spotlight: Amazon Prime Day 2022. Article: Amazon says its drone deliveries will launch later this year. Article: The future of connected devices.

  • Report
     | 
    FEB 8, 2022

    Providers will streamline checkout processes through services like mobile browser extensions that target shoppers’ preferred channels, tighter super app integrations, and new tech like shoppable video. Providers Will Capitalize on the Social Commerce Boom—and Drive Consumer Trust. New customers will test social buying opportunities as social commerce grows at a double-digit rate.

  • Report
     | 
    AUG 4, 2021

    Facebook has introduced live shopping videos. Moreover, these platforms are working to make purchasing seamless with mobile wallet integrations and partnerships with ecommerce platforms like Shopify. Shoppable Video.

  • Report
     | 
    DEC 6, 2021

    Try on stickers in Idea Pins: Creators can tag their Idea Pins, or shoppable video pins, with Try on stickers for more than 10,000 Try on-enabled products. Users can then shop the products directly through the Pin. Facebook and Instagram. Facebook’s AR portfolio is still rather lackluster.

  • Report
     | 
    SEP 22, 2021

    The company’s Interactive Advertising Bureau (IAB) Newfronts presentation this year highlighted new shoppable video formats that allow viewers to add to cart, buy now, and so forth, by using their voice or an Amazon Fire TV remote to interact with the ads.

  • Report
     | 
    JUN 8, 2022

    These devices fortify Amazon’s footprint in the TV OS wars, encouraging daily voice interaction and enabling shoppable video ads. Sellers should promote trending products to boost prospects. According to Profitero data for the week ending April 2, 2022, top trending product segments on Amazon over the previous 12 months included:. Apple products and accessories.

  • Report
     | 
    MAY 18, 2022

    But thanks to expanding options for digital display advertising—including video, shoppable ads, and product placements in video games—display spending will also climb rapidly. Mobile is growing faster than any other segment of digital advertising. Next year, mobile will account for 70.1% of all digital ad spending in France—slightly less than Western Europe’s average.

  • Report
     | 
    JUN 22, 2022

    Create shoppable content. That applies to Shorts when shoppable ad formats become available, long-form video, and livestreams. The more direct and frictionless the path to purchase is from YouTube, the more likely it is that viewers will convert. Experiment with livestreaming. There’s strong potential in live commerce on YouTube, particularly for beauty, fashion, and luxury brands.

  • Chart
     | 
    JUN 23, 2020
  • Video
     | 
    MAY 24, 2021

    The consumer packaged goods (CPG) category has seen tremendous growth thanks to ecommerce. Learn how Nestlé, one of the world's largest food companies, quickly pivoted and accelerated its digital transformation by leaning into shoppable commerce to drive digital purchases. Watch Industry Voices Spotlight on CPG with Alicia Enciso, CMO of Nestlé USA.

  • Article
     | 
    OCT 8, 2021

    Although China often adopts mobile trends ahead of the US, the retail industries in the two countries are different enough that there’s no guarantee that something like shopping videos in the US will take off in the same way they have in China. The big shoppable video platforms in China, such as Taobao Live and JD Live, are parts of giant ecommerce companies situated within super-apps.

  • Report
     | 
    FEB 3, 2021

    Shoppable Video and Livestreaming. The normalization of shoppable content on social media provides a segue to richer shopping experiences on video. Today, we’re seeing innovation in shoppable video and TV as media platforms look to convert engaged viewers into buyers. And brands are looking to social to deliver.

  • Article
     | 
    SEP 23, 2021

    The company’s Interactive Advertising Bureau (IAB) Newfronts presentation this year highlighted new shoppable video formats that allow viewers to add to cart, buy now, and so forth, by using their voice or an Amazon Fire TV remote to interact with the ads.

  • Article
     | 
    NOV 9, 2021

    Shopify partnered with TikTok to create “shoppable video ads,” enabling users to buy products that appear in videos. The big takeaway: Green Dot is the incumbent BaaS player, with a who’s who list of enterprise customers. But players like Railsbank, Marqeta, Clear Bank, and BankMobile are populating the space—many with a focus on enabling fintechs’ and tech startups’ banking services.

  • Report
     | 
    JUN 28, 2021

    According to a December 2020 survey by Bazaarvoice and Savanta, the type of ad or content that was most influential in getting US adults to make a purchase was shoppable images and videos, cited by 24.0%. Video advertising was next, at 16.3%, followed by posts from brands that they follow, at 13.4%. Work with influencers. Influencers are the amalgamation of media, shopping, and entertainment.

  • Chart
     | 
    JAN 26, 2021
  • Article
     | 
    MAY 20, 2022

    Therefore, live and video commerce brings the closeness of global experience to one place, and also accessibility and learning about products that aren’t within your current shoppable area. In addition, livestream shopping will shorten the discovery period to purchasing time. The search for a product is what I call the 1.0 of ecommerce.

  • Report
     | 
    MAR 30, 2022

    It has added livestreams to the For You tab so that they appear among other videos in the main feed, which users see as soon as they open the app. And several major retailers, including Walmart, have already partnered with TikTok to host shoppable livestreams in the US. US social media users are warming up to the idea of livestream shopping.

  • Report
     | 
    DEC 31, 2020

    With Super, viewers can buy the livestream hosts digital gifts or pay to have their own video stream appear alongside them. Creators will also be able to sell products during the broadcast. Marketer Takeaway: Shoppable videos are the next frontier for social commerce, and Facebook wants to cash in on the trend.

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