FEB 22, 2021
Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.
JAN 26, 2022
Our Take: Social and shoppable media such as livestreaming have strong potential to showcase one-of-a-kind products and educate consumers on the value of resale, and brands should consider working with influencers and creators involved in the thrifting trend as part of their marketing efforts.
APR 9, 2021
But that’s changed as more high-quality content publishers—such as traditional publisher brands under Meredith Corporation, Hearst Corporation, and Condé Nast, and digital media publishers like BuzzFeed and Vox Media—have entered the space. Influencers have also been active in the affiliate channel in recent years.
FEB 15, 2022
With the mainstreaming of 5G on the horizon, 2022 holds promise as far as exciting formats go—think augmented and virtual reality and shoppable media. But there are ways to strengthen creative strategies now:. Personalize ads wherever possible, even as consumer data becomes scarcer.
FEB 3, 2021
DEC 28, 2021
While many platforms offer some form of shoppable content, only Facebook and Instagram currently have in-app checkout options.
MAY 7, 2021
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
FEB 17, 2021
The convergence of media and commerce is inching closer. Nearly a year after adding a direct checkout feature to its platform, NBCUniversal is investing further in the commerce space.
APR 26, 2020
APR 22, 2021
JAN 27, 2021
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
MAR 14, 2021
Many food and beverage brands have focused on transforming their digital approach and making their media shoppable. This ensures a smoother customer journey and improves their relationship with their retailers. What's your take on how D2C will shake out in the region in the next year or so?
JUN 9, 2020
Facebook’s Shoppable Page launched in Canada in March 2017, almost two years after the launch in the US market. Instagram Shopping arrived in Canada in March 2018, a year after the US launch. And Pinterest’s Promoted Pins launched in the US two years ahead of Canada (2016).
JAN 26, 2021
DEC 15, 2021
PQ Media. Qualtrics.
FEB 11, 2022
Shopper Media. YouGov.
DEC 6, 2021
Shoppable filters will be the most time-intensive. Shoppable filters and lenses may require brands to create 3D models of their product catalogs. That can be time-consuming as brands should aim to make those models as lifelike as possible.
JAN 15, 2022
Implementing new social commerce capabilities to enable more shoppable content on its platform. Adding creator tools such as tipping for featured creators. Launching a TV app that’s built for the big screen.
MAY 18, 2022
Union des Entreprises de Conseil et d’Achat Média (UDECAM).
NOV 4, 2021
Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware.
DEC 18, 2020
No. 2: Media and Commerce Will Converge as Checkout Attaches to Shoppable Content. D2C brands have long understood the new commerce paradigm that bypasses traditional distribution methods. They understand we live in an era of convergent media and commerce, where brand value resides in aggregating audiences, cultivating demand, and converting that into purchases as seamlessly as possible.
JUN 28, 2021
According to a December 2020 survey by Bazaarvoice and Savanta, the type of ad or content that was most influential in getting US adults to make a purchase was shoppable images and videos, cited by 24.0%. Video advertising was next, at 16.3%, followed by posts from brands that they follow, at 13.4%. Work with influencers. Influencers are the amalgamation of media, shopping, and entertainment.
DEC 15, 2020
New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints. Here’s what marketers should do:. Focus further up the funnel. Social media’s role in generating brand awareness and demand for products isn’t going away.
NOV 17, 2021
Instacart delays IPO plans to focus on broadening services: The company believes it may generate as much as $10 billion to $20 billion in annual revenues from its retail media network in the coming years.
JUN 8, 2022
Court advertisers to your retail media network. It’s time for retailers to turn Amazon’s strength as a retail media network (RMN)—predicated on its massive traffic and long head start in the race—into a liability. Competing RMNs should highlight the less crowded advertising experience they offer brands.