Audio
| NOV 16, 2021
On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Report
| APR 9, 2021
Internet Advertising Bureau UK (IAB UK). Lotame. Partnerize. Rakuten Advertising.
Report
| MAY 18, 2022
But thanks to expanding options for digital display advertising—including video, shoppable ads, and product placements in video games—display spending will also climb rapidly. Mobile is growing faster than any other segment of digital advertising. Next year, mobile will account for 70.1% of all digital ad spending in France—slightly less than Western Europe’s average.
Report
| FEB 3, 2021
Consider how the leading social media platforms perform on the dimensions of ad relevance and ad experience. According to Business Insider Intelligence’s June 2020 “US Digital Trust Survey,” Instagram (4.72) and Pinterest (4.64) scored highest on a 1–5 scale on ad relevance. Pinterest also scored well on ad experience (4.70), just behind LinkedIn (4.80).
Audio
| JAN 27, 2021
eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
Report
| DEC 15, 2021
More partnerships between DOOH media owners and ad tech firms will broaden possibilities for regional and global advertisers—but creating arresting OOH visuals as part of a wider marketing strategy will remain a challenge. Shoppable DOOH ads are on the way; they will employ QR codes or other digital technologies to direct consumers to ecommerce options.
Article
| DEC 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
Chart
| JUN 23, 2020
Article
| MAY 7, 2021
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
Article
| NOV 9, 2021
Instagram Checkout is a feature with a buy button below ads in users’ feed, enabling the user to click, select a size and color, and pay without leaving the app. Shopify partnered with TikTok to create “shoppable video ads,” enabling users to buy products that appear in videos. The big takeaway: Green Dot is the incumbent BaaS player, with a who’s who list of enterprise customers.
Article
| APR 26, 2020
NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.
Article
| DEC 10, 2019
The response showed that influencers had as much sway over purchases as newsfeed ads (17%) and ads on ephemeral stories (16%). Influencers are even more effective with young people, according to Wunderman Thompson Commerce, which polled US and UK children and teens in July 2019.
Chart
| APR 22, 2021
Chart
| JAN 26, 2021
Article
| NOV 17, 2021
This week, the grocery service launched its first integrated brand campaign, “How Homemade is Made,” which includes shoppable QR codes in both digital and out-of-home (OOH) advertising in select markets. The QR codes link to seasonal recipes with ingredients that are shoppable from landing pages within the Instacart app.
Article
| DEC 15, 2020
New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints. Here’s what marketers should do:. Focus further up the funnel. Social media’s role in generating brand awareness and demand for products isn’t going away.
Article
| JAN 2, 2020
Shoppable ads are currently in beta on the platform, but we expect that they will play a major role in future growth.
Report
| JAN 7, 2021
New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints in 2021. What it means for marketers: Despite the hype, most US consumers won’t make a purchase via social media in 2021.
Article
| JUL 23, 2021
As Facebook continues to hone its Shops platform and the others improve their checkout functionality and publish more shoppable ads, it will be easier and easier for new social buyers in Australia to embrace the concept. As we have seen with ecommerce overall, once a shopping option becomes mainstream, if often develops a momentum of its own.
Report
| JAN 11, 2022
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
Report
| DEC 9, 2020
New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints in 2021. Here’s what marketers should do:. Focus further up the funnel. Social media’s role in generating brand awareness and demand for products isn’t going away.
Report
| MAR 8, 2022
Advertisers can boost or promote creator videos as branded content posts to extend their reach and engagement. Common destinations for amplifying creator content include TikTok (via Spark Ads), Facebook, and Instagram, but there’s growing interest in the tactic on Pinterest (via Idea ads), Snapchat, and Twitter.
Article
| FEB 17, 2021
As such, device operators have introduced an array of new ad formats, including interactive ads and shoppable ads. One of the challenges for marketers is producing creative that is compatible with various devices. Creative advertising is not just a buzzword in China. In fact, it is being supercharged in the current competitive environment.
Report
| MAR 30, 2020
NBCU shared more details about its Peacock advertising strategy. Peacock will include no more than 5 minutes of ads per hour. It will include several experimental ad formats, such as shoppable ads and ads aimed at binge watchers. Advertising launch partners include State Farm, Unilever, Target and more.
Report
| FEB 11, 2022
Shoppable, Interactive TV Is an Emerging Marketing Channel. Expect to see more "interactive" TV ads featuring QR codes linking viewers to ecommerce pages to buy products like apparel or accessories, additional content such as videos, or games that provide a more captivating customer experience.