On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

While many platforms offer some form of shoppable content, only Facebook and Instagram currently have in-app checkout options.

The consumer packaged goods (CPG) category has seen tremendous growth thanks to ecommerce. Learn how Nestlé, one of the world's largest food companies, quickly pivoted and accelerated its digital transformation by leaning into shoppable commerce to drive digital purchases. Watch Industry Voices Spotlight on CPG with Alicia Enciso, CMO of Nestlé USA.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

Nearly all of the publishers we spoke with cited the massive popularity of shoppable livestreams in China as an example. For instance, Lepore said Hunker might engage influencers to host shopping livestreams on Instagram, as a way of helping publisher commerce content franchises grow omnichannel. “We might do that with our gift guide later this year,” he said.

This suggests that retailers’ social commerce efforts may be paying off, and that 2022 will bring more viral shoppable content. More like this:. Report: Insider Intelligence's Retail Trends to Watch in 2022. Article: Mcommerce to double its share of retail sales by 2025. Article: Platforms catch social commerce fever, with varying degrees of success.

There are lots of bigger experiments to make TV and video more shoppable. NBCUniversal debuted shoppable TV ads during the 2019 French Open with Lacoste as the pilot sponsor, and the media conglomerate added a direct checkout feature for shoppable content in April 2020.

This week, the grocery service launched its first integrated brand campaign, “How Homemade is Made,” which includes shoppable QR codes in both digital and out-of-home (OOH) advertising in select markets. The QR codes link to seasonal recipes with ingredients that are shoppable from landing pages within the Instacart app.

Implementing new social commerce capabilities to enable more shoppable content on its platform. Adding creator tools such as tipping for featured creators. Launching a TV app that’s built for the big screen.

Shoppable content is now commonplace across social platforms. Integrations with Shopify and other payment platforms have made it easier for brands and influencers to set up shop on social media. With these tools in place, marketers can use viral commerce to increase the reach of discovery, in hopes that a shoppable post will lead users down a streamlined funnel toward purchase. Predictions.

Shoppable filters will be the most time-intensive. Shoppable filters and lenses may require brands to create 3D models of their product catalogs. That can be time-consuming as brands should aim to make those models as lifelike as possible.

She is now at the forefront of the digital transition as the US regional sales manager at Publitas, a software as a service (SaaS) platform that helps brands publish their catalogs online and inspire their visitors, all while delivering a beautiful, shoppable experience. Chris Holley is global head of partnerships and alliances at Productsup.

Shopify partnered with TikTok to create “shoppable video ads,” enabling users to buy products that appear in videos. The big takeaway: Green Dot is the incumbent BaaS player, with a who’s who list of enterprise customers. But players like Railsbank, Marqeta, Clear Bank, and BankMobile are populating the space—many with a focus on enabling fintechs’ and tech startups’ banking services.

eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

We implemented QR codes in the store, so customers can visit the three shoppable stations and learn about the steps they can take to bring us closer to a circular future of fashion. II: What changes would you like to see in retail ecommerce? PS: I would love to see brands produce fewer, higher-quality items and go from linear to more circular. They can do that by adopting resale programs.

The big shoppable video platforms in China, such as Taobao Live and JD Live, are parts of giant ecommerce companies situated within super-apps. Other digital devices may also capture a big portion of new shopping channels. By 2023, we expected “other connected devices,” primarily connected TV (CTV), will account for 1:49 in time spent per day for the average US adult.

Shoppable Video. A December 2020 Bazaarvoice survey of more than 1,500 US adults found that shoppable images or videos were more influential in generating a conversion than any other type of social media content. Live Shopping. Live shopping in the US remains a negligible contributor to mcommerce growth, but that could change in the future.

The company has offered a variety of new shopping features over the years—partnering with retailers to offer consumers virtual reality (VR) experiences; launching a location-based augmented reality (AR) shopping game in a format much like that of Pokémon Go; and airing shoppable livestreams.

Shopify has had a long-standing relationship with the video app—the ecommerce provider recently launched a pilot program that lets merchants enable more shoppable content on TikTok. Social commerce is booming beyond TikTok as well—Square’s rival PayPal recently forged a partnership with “link in bio” social media service Linktree to let creators take direct payments on Linktree globally.

The company’s Interactive Advertising Bureau (IAB) Newfronts presentation this year highlighted new shoppable video formats that allow viewers to add to cart, buy now, and so forth, by using their voice or an Amazon Fire TV remote to interact with the ads.

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.

The rest of the world is waking up to the potential of shoppable livestreams, but it’s old news to China’s short-form video players and ecommerce platforms. Short-video leaders Douyin (TikTok’s sister app) and Kuaishou (known outside of China as Kwai) have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.