Insider Intelligence spoke with Duncan Blair, SVP of marketing, support and sales at Article, about best strategies to convey to customers the “feel” of products and shoppable video.

On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

That leaves more than 50 million Prime households still outside the reach of the devices’ shoppable video ads. More like this:. Report: Spotlight: Amazon Prime Day 2022. Article: Amazon says its drone deliveries will launch later this year. Article: The future of connected devices.

YouTube hosted its second Beauty Festival in June with a shoppable livestream and exclusive product launches. Later this year, YouTube will allow shoppable livestreams to have two hosts, potentially doubling an audience. Hosts will also be able to redirect audiences from their own livestream to a brand channel to continue watching.

It boasts CMS-compliant price transparency AI tools health systems can implement on their websites like estimates for shoppable procedures. Similarly, Turquoise Health’s platform lets consumers compare costs of care and insurance rates to help them shop around for the most affordable healthcare services in their area.

As the platform continues to rise in popularity and penetration among Millennials and Gen Z, it’s leaning into other formats such as shoppable livestreams and in-app buying. In 2022, TikTok will capture more social commerce spending, as new shopping capabilities drive incremental sales growth from existing buyers and help convert non-buyer TikTok users into customers. Click here to watch the webinar.

Therefore, live and video commerce brings the closeness of global experience to one place, and also accessibility and learning about products that aren’t within your current shoppable area. In addition, livestream shopping will shorten the discovery period to purchasing time. The search for a product is what I call the 1.0 of ecommerce.

eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

While many platforms offer some form of shoppable content, only Facebook and Instagram currently have in-app checkout options.

Shoppable content is now commonplace across social platforms. Integrations with Shopify and other payment platforms have made it easier for brands and influencers to set up shop on social media. With these tools in place, marketers can use viral commerce to increase the reach of discovery, in hopes that a shoppable post will lead users down a streamlined funnel toward purchase. Predictions.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

The consumer packaged goods (CPG) category has seen tremendous growth thanks to ecommerce. Learn how Nestlé, one of the world's largest food companies, quickly pivoted and accelerated its digital transformation by leaning into shoppable commerce to drive digital purchases. Watch Industry Voices Spotlight on CPG with Alicia Enciso, CMO of Nestlé USA.

Shoppable filters will be the most time-intensive. Shoppable filters and lenses may require brands to create 3D models of their product catalogs. That can be time-consuming as brands should aim to make those models as lifelike as possible.

What’s more, nearly all of Instagram’s content formats are now shoppable:. As of March, all US Instagram users can add product tags to their posts—a feature that was previously only available to approved creators. Product tags allow users to link out to a product information page directly from an Instagram post.

Almost 84% of US households will have connected TVs in 2022, per our forecast, opening the door to shoppable TV. NBC, for example, just launched a series of livestream shopping shows, which could grow spending in the category. We estimate that half of US adults now drive a connected car, which could push in-car spending to $1 billion by 2023, per Gartner.

But TikTok is pushing its capabilities hard, and if we’ve learned anything from the past two years, it’s that TikTok has great potential to make shoppable livestreaming happen. Don’t expect big returns. Petco’s results will be the exception, not the norm, in 2022.

And several major retailers, including Walmart, have already partnered with TikTok to host shoppable livestreams in the US. US social media users are warming up to the idea of livestream shopping.

Providers will streamline checkout processes through services like mobile browser extensions that target shoppers’ preferred channels, tighter super app integrations, and new tech like shoppable video.

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.

These devices fortify Amazon’s footprint in the TV OS wars, encouraging daily voice interaction and enabling shoppable video ads. Sellers should promote trending products to boost prospects. According to Profitero data for the week ending April 2, 2022, top trending product segments on Amazon over the previous 12 months included:. Apple products and accessories.

Shoppable, Interactive TV Is an Emerging Marketing Channel. Expect to see more "interactive" TV ads featuring QR codes linking viewers to ecommerce pages to buy products like apparel or accessories, additional content such as videos, or games that provide a more captivating customer experience.

The rest of the world is waking up to the potential of shoppable livestreams, but it’s old news to China’s short-form video players and ecommerce platforms. Short-video leaders Douyin (TikTok’s sister app) and Kuaishou (known outside of China as Kwai) have been expanding their social commerce operations, not just to sell products, but to provide services and other forms of content as well.

Nearly all of the publishers we spoke with cited the massive popularity of shoppable livestreams in China as an example. For instance, Lepore said Hunker might engage influencers to host shopping livestreams on Instagram, as a way of helping publisher commerce content franchises grow omnichannel. “We might do that with our gift guide later this year,” he said.