Four major local players from two countries—Singapore and Indonesia—are competing for the new spending this evolution is unlocking: Shopee, Lazada, Tokopedia, and Bukalapak. 4 Key Players: Shopee, Lazada, Tokopedia, and Bukalapak. Shopee.

Southeast Asia is home to a plethora of panregional shopping platforms, including Alibaba’s Lazada and Tencent-backed Shopee, whose retail media businesses have reaped rewards from the uptick in ecommerce engagement, such as for restaurant delivery and groceries. Another example is the ad business of food delivery and ride-hailing giant Grab, which sells placements in its super app and cars.

Nearly 90% of internet users in Southeast Asia will access the internet via a smartphone this year, making mobile both ubiquitous and indispensable for the region’s flourishing digital economy.

Singles’ Day, the online shopping festival invented by Chinese ecommerce giant Alibaba and held on November 11, is widely known in the West. Now, a series of similar “double-digit” shopping festivals from digital powerhouses Lazada and Shopee are driving ecommerce growth in Southeast Asia.

Beyond the chart: In the worldwide rankings, Shein overtook Amazon last year, though Southeast Asia’s Shopee outperformed them both. Still, Shein has dazzled US consumers with its revolving door of clothing and accessories, making up 28% of the country’s fast-fashion market, per Earnest Research. More like this:. Report: Spotlight: US Online Fashion Resale.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.

In Southeast Asia, Lazada and Shopee—backed by Alibaba and Tencent, respectively—run monthly sales festivals on dates of the same formulation, such as Shopee’s 9.9 Super Shopping Day held September 9. Events can feature discounts of up to 90%, and other perks like free shipping and product giveaways.

When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

Like many regions around the world, Southeast Asia experienced an ecommerce boom in 2020, as various pandemic-driven social lockdowns encouraged more shopping from home. According to our estimates, ecommerce grew by 35.2% collectively in the region last year, and our newest forecast projects 14.3% growth this year. However, traditional retail is still overwhelmingly dominant.