As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.
Shiseido used conversational AI technology to target a new, younger demographic. The cosmetics company made its app more engaging for teens in Japan by providing makeup advice through a chatbot powered by the Teneo platform. Best Practices: What Brands Need to Consider.