Shake Shack is even partnering with DoorDash to create a limited-time dating site focused on how spicy users like their food. Brands are eager to digitally engage all those with love on the brain because user data relating to romance is highly valuable. Dating app profiles, for example, provide insight to a user’s location, gender, hobbies, media interests, and more.

We have plenty of posts and Stories, which we just can't share right now, of folks who have gone to That Burger Spot, In-N-Out or Shake Shack and swapped out their bread with our products. One of the key performance indicators there was how many requests we received to be carried by food-service companies. We then were being carried at places that we never expected, like The Cheesecake Factory.