Publishers often have an omnichannel content distribution strategy that includes search engine optimization (SEO), social, and newsletters to increase traffic and conversions on commerce articles that feature affiliate links. “We see a good uptick in transactions just by making sure everything’s on all of our platforms,” Lepore said.

The hub will handle currency conversions, language changes, and regional SEO, and it will also help storefronts comply with local regulations and pricing rules. The number of cross-border ecommerce buyers in the US will rise by only 4.5% (or 2.9 million) in 2022, but other markets are growing rapidly.

Currently, Tyler leads the company’s advertising, SEO, content marketing, referral programs, and affiliate strategies. Prior to Stash, Tyler served as vice president of growth at Amino Apps, leading a 35-person global growth and marketing team, operating across 6+ languages. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.

Marketers looking to the long term will also realize that SEO investments “live on after those dollars are spent,” as explained by Cate Dunn, enterprise client partner at SEO firm Terakeet. “If you spend the money to develop content and technology, that has a long-term ripple effect, and those things have the possibility to rank in search results forever.”.

Among the 55.8% of respondents whose companies implemented an SEO strategy, 39.5% said their company planned to increase SEO spending in 2020. Some 44.2% said spending would stay the same, while only 8.2% planned to decrease expenditures. We expect search advertising to increase 12.5% this year to $3.53 billion.

As an added benefit, it can also help brands reach wider audiences and boost SEO efforts. Accessibility Is the Law. Under the US Americans with Disabilities Act (ADA) of 1990, most public and private entities are required to make “public accommodations” to ensure that people with disabilities can fully experience and engage with their facilities, products, services, and experiences.

This was followed by brand websites, social media marketing, and SEO, all of which were handled in-house by more than half of respondents. Newer and more technical marketing executions around esports and gaming, wearables, augmented reality, and programmatic marketing favored agency relationships.

That makes comprehensive SEO strategies essential to ensure maximum surfacing, especially as internet-savvy neobanks ramp up their own marketing efforts. Mobile apps are a valuable source of information for prospective customers.

For Uncommon Goods, email marketing has the best ROI, other than perhaps search engine optimization, despite the retailer’s email program being fairly labor-intensive from a creative standpoint. Hashemi said he wants to make sure his team is accurately capturing all those costs. “Even when you factor all that in, email is still one of our most efficient channels, if not the most efficient.”.

That being said, D2Cs' investment in social media advertising and SEO is paying off, as nearly six in 10 US internet users were pushed to purchase after first encountering a D2C brand via these channels, per the Toluna research.